北京招聘

岗位职责:

? Deliver the lead generation and nurturing targets (MQL, Opps A, Opps B, and related conversion rates) to drive the sector business objectives in the defined geography
? Localise global marketing strategy into a local marketing plan for defined territory and drive execution in time and budget.
? Execute global and local pipeline acceleration, qualifying and nurturing programs in collaboration with sales, sector and global marketing teams
? Provide ongoing, accurate pipeline and forecast reports to the Global Director of Field Marketing & Inside Sales and local commercial leader
? Work with global marketing teams to ensure all service-level agreements (SLAs) related to lead management are met
? Execute within given budget, maximising ROI
? Capture market, segment and customer insights to support both NVI and demand generation program development.
? Lead the local field marketing and inside sales team (if applicable), actively developing the team using performance and talent development tools (PDR, OCR)
? Proactively support and comply with the Group’s policy on Code of Business Ethics and monitor the GDPR compliance for all marketing related activities in the geography.

Inside Sales (if applicable)
? Manage inside sales team ensuring productivity and quality standards to effectively and efficiently drive demand generation (prospecting, qualifying, nurturing)
? Ensure team accurately captures and reports account and opportunity information within the sales force automation (SFA) system
? Work with sales teams to monitor the handoffs of leads and opportunities to sales

Field Marketing
? Efficiently and effectively execute global and local marketing programs for both direct and indirect channels
? Forecast, measure, analyse and report on impact of variety of marketing programs and tactics such as events, webinars, email campaigns e.a.
? Enable the commercial teams to drive incremental sales productivity thru effective sales enablement programs in collaboration with product/application specialists.
? Execute (global) consumer marketing plans and account based marketing plans in collaboration with local sales, service and application teams.
? Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities

任职资格:

? 5 or more years developing and executing lead generation and nurture programs in a b-t-b environment
? Proven track record in modern demand generation processes and metrics in b-to-b environment
? Experienced in delivering data-driven marketing strategy, planning and budget allocation
? Ability to effectively communicate to multiple stakeholders at a local, regional and global scale
? Has managed teams, accustomed to performance management and talent development
? Experience in working with Salesforce suite is a pre

Qualifications
? BA or BS required, Master’s Degree or MBA are preferred
? Up-to-date knowledge on trends and developments in B-to-B marketing
? Fluent in English and territory main language

思百吉公司(Spectris)是一家制造精密仪器仪表及控制设备的公司。我们极力注重与尊贵的客户一起工作，并帮助他们提高制造过程的效率。我们的策略是致力于那些对最终用户产品性能有直接影响的专业仪器仪表及控制设备的设计和制造。思百吉的产品能够提高产品质量和性能，提高生产能力和产量并减少停工时间和损耗，从而使客户降低成本。同时还可帮助客户提高对产品质量的控制，并可用于研发应用中的测试。我们策略中一个关键要素是我们的售后支持与服务方面。在售后支持与服务方面，我们拥有专业知识极为丰富的工程师可以为您在安装和维修保养方面提供全面帮助

Spectris is a leading supplier of productivity-enhancing instrumentation and controls. Our businesses are leaders in the markets they serve, with recognised brands and award-winning products.

What we do
We make highly-specialised measuring instruments and controls for some of the most technically demanding industrial applications. Our products and services aim to enhance customers’ productivity, yielding them clear benefits by helping them to work better, faster and more efficiently.

How we do it
Alongside our products, our people are key to our success and play an essential role in delivering our strategy, particularly in the development of new products, software and services and building relationships with customers. We encourage a culture of entrepreneurial initiative, underpinned by our values and Code of Business Ethics. We look for similar characteristics in the companies we acquire or partner with.

Our strategy
Our strategic objective is to deliver sustainable profitable growth for our shareholders by enhancing the productivity of our customers. This is focused not just on the supply of equipment but, increasingly, on the provision of innovative customer solutions, involving services, software and related activities.