北京招聘

About the role

This role is primarily responsible for CRM program management, including program operations, developing and implementing initiatives to drive acquisition, retention and engagement.

What you'll do

• CRM program operations and quality assurance, including lifecycle management campaign development and implementation, regular deployment of member communications.
• Work with internal/external partners on acquisition and engagement initiatives within WeChat and Tmall environment, e.g. program and data integration, interface development, activation campaign implementation.
• Leverage CRM program to be an integral part of seasonal campaigns and other commercial priorities.
• Develop tools, programs, and communication plans to engage store teams to drive CRM program awareness and activation across the region.
• CRM program and initiative performance monitoring and reporting with action implications.
• Supervise and manage agencies on project planning and deployment, including CRM agencies and marketing service agencies.
  

Who you are

1.Required knowledge, skills & abilities:

• Passion for loyalty and customer experience.
• Proven abilities on developing and delivering CRM/marketing campaigns including digital/social programs.
• Results oriented with a strong mindset to meet deadlines, achieve goals, and balance multiple priorities.
• Proficient in loyalty analytics, customer analytics, retail analytics, and various analytical techniques.
• Excellent written and verbal communication skills in English and Chinese.
• Excellent interpersonal skills that build trust and instill team spirit.
• Vendor management and strong at problem solving.

2.Minimum education level

• Bachelor’s degree or above

3.Experience required

• 5+ years of experience in CRM and/or in a marketing project management or consulting role.
• Experience with supporting customer lifecycle or CRM strategies for a global brand and/or loyalty program.
• Overseas education or work experience a plus.
  

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