Digital Content Manager
思环贸易(上海)有限公司(Esprit China)
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2019-10-10
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1.5-2万/月
- 职位类别:产品/品牌主管
职位描述
- Point-of-contact with Marketing Studio in HQ, Germany
- Coordinate all visual and video assets with Marketing Studio for usage in eCommerce platforms
- Ensure strict timeline of assets delivery and quality
- Coordinate local product shooting and sample management
Production
- Oversee all production and shoots; coordinate the activities of KOLs (influencers), celebrities, photographers, and agency as required
- Monitor post-production processes in order to ensure accurate completion of all details and delivery of all assets on time
- Actively manage KOL relationship for ad hoc initiatives and activations surround eCommerce events
Content management
- Execute on content strategy for eCommerce; manage content calendar through a holistic lens, incorporating offline functions as opportunities allow to grow O2O connection
-Build and maintain content calendar; align closely with the Sales Manager for Tmall, .cn, and all other eCommerce marketing content needs
- Work closely with planning & operations teams to ensure alignment on styles selected for locally produced campaigns
-Consider global content and apply to content strategy where relevant
职能类别:产品/品牌主管
公司介绍
自1990年以来,透过成功的商标合作扩大了ESPRIT的品牌成为一个全球性的时尚。
通过与拥有强大生产技术和市场佔有率的企业合作,ESPRIT建立了一个庞大的,部分是全球性的,品牌王国。
ESPRIT 于 1993 年在香港证券交易所上市,是香港恒生指数、MSCI 香港指数、香港富时全球指数、标普/香港联交所大型股指数和标准普尔亚洲 50 指数的成份股之一。
联系方式
- 公司地址:地址:span荟聚西红门购物中心1F(大兴区欣宁大街15号)