北京招聘

About Marketing Effectiveness

The business unit of Marketing Effectiveness in Nielsen provides solutions (MMM, MTA, Lift) in optimization of Marketing ROI, Digital marketing and test marketing by implementing regression model and advanced analytical methodology. Our major clients are top tier FMCG giants and retailers.

THE POSITION

As a Manager in Marketing Effectiveness team, you will be responsible for project management, project delivery and client relationship maintenance for local and multi-national clients in Shanghai and East China.

RESPONSIBILITIES

-      Providing support to higher management by executing the business strategy and tactics to meet financial target

-      Manage project from kick-off, data collection, data process, modeling and result review

-      Prepare project reports and present to the client

-      Build and maintain ongoing relationships with key persons within client organization

-      Pitching clients with existing or new solutions and prepare customized proposals

-      Maintain an accurate and up-to-date knowledge on modeling techniques and applications

-      Lead clients and expand our scope of influence to a wider range of products and with greater depth of involvement

QUALIFICATIONS

-      3 to 7 year experiences in FMCG / Service / Retail / Media industry

-      Excellent communication and consultative convincing skills

-      Expert in data analysis or modeling

-      Strong presentation skills and writing skills

-      Knowledge with statistics, coding or data mining would be a plus

 

THE COMPANY

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

#LI-CHN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit ***************.