北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Trade Marketing Manager, North China

皇家加勒比游轮船务(中国)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:酒店/旅游

职位信息

  • 发布日期:2019-10-03
  • 工作地点:北京-朝阳区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位月薪:2-2.5万/月
  • 职位类别:市场/营销/拓展经理  市场通路经理/主管

职位描述

POSITION SUMMARY:

This position requires rich knowledge and experiences of overall travel industry environment of North China. Candidate will need to deploy marketing strategies and marketing activities to support trade partner and their sales, ultimately to support RCI business development from North China and its regions.


ESSENTIAL DUTIES AND RESPONSIBILITIES:

· To understand the most updated RCI China sales and marketing strategy as well as trade needs from North China regions, both internally inside RCI and externally among trade industry.

· To be responsible for a dedicated trade marketing budget, develop trade marketing and communication strategy, Go to Market plan as well as AOP plan, to be responsible for effective execution, laser focus on North China homeport product and its business growth.

· Negotiate with key and potential trade partner’s decision makers and marketing team to explore opportunities to share trade resources, propose and execute co-op investment, to ensure maximization of return on investment.

· Develop, implement, monitor efficiency of trade marketing activities, including events (trade gala dinner, product launch event for trade, trade roadshow, product seminar…), as well as POSM design approval, production and distribution and all kinds of trade partnership projects.

· Develop and maintain positive relationship with airlines, tourism board and special interest travel marketers in order to achieve a win-win network.

· Work closely with central marketing as well as regional trade marketing managers to understand China level business focus and campaigns as well as regional varieties and share with resources.

· Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

· This position will need to work very closely and parallel with different trade marketing managers who support respective regional DOSMs for both Homeport and outbound business.


QUALIFICATIONS:

· Rich knowledge at travel industry, for instance from North China and its regions.

· Solid experience in related Marketing Function (Brand, Product, Trade Marketing).

· FMCG industry or experience in an international brand company is a plus.


KNOWLEDGE AND SKILLS:

· Very good and fluent in both oral and written English

· Good presentation and very good communication skill

· Strong collaboration attitude and conflict management skill.

· Sensible to business data and good at translating data to business implication

· Willing to work under pressure

· Frequent travel

公司介绍

关于皇家加勒比国际游轮

皇家加勒比国际游轮是全球***的游轮品牌,在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施,是游轮船只建造的杰出代表,专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验,其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中,“完美岛屿度假系列” 自推出后便备受瞩目,该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。

作为在中国发展迅猛的游轮公司,自2009年开启***条中国上海母港航线,皇家加勒比一直以来致力于引领游轮产业的发展,率先在中国市场部署和经营世界级游轮,先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”,引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国,将中国游轮市场推入“新船时代”。2017年,皇家加勒比正在设计和建造“超量子系列”游轮,该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识,对游轮新船设计与建造的国际水准发起了又一次冲击,将成为中国游轮市场发展新的里程碑。

联系方式

  • 公司地址:东大名路358号国际港务大厦15楼(12号线国际客运中心站) (邮编:200080)