北京招聘

Position Purpose (Overview of the position)
 

1. Relentlessly build an overall smooth digital experience and enabling a personalized interaction with customers based on their stage in the journey through data centric approach 
2. Responsible for customer management throughout whole customer journey (shop/buy/use) starting from the first interaction across channels (retail, vertical, social, website etc.)
3. Generate BI reporting through data analytics
4. Lower down the overall marketing/CRM cost through new digital solutions

 
Key Roles and Responsibilities of Position
 

1. Help transforming the current customer experience from buying the vehicle to ownership. You will be able to participate in developing a digital experience that customers feel easy, enjoyable and convenient
2. Develop short/long term customer operation strategy including lead generation and management, rentention, referral leveraging latest technologies
3. Collaborate with agency partners to ensure effective implementation of communication based on consumer stage in the journey
4. Collaborate with agency partners to ensure customer data operation
5. Feedback to Digital Product Manager on digital product improvements based on data and customer insights

 
Requirements:
 

1. Bachelor’s degree
2. No. of Years of Experience 5+ years of work experience minimum
3. Professional Exposure
4. 3+ Working experience in customer operation on digital platforms, social CRM or related
5. Deep curiosity about internet, digital technology, digital media and APPs
6. Strong analytical skill
7. Demonstrated great customers behavior observation and insights extraction
8. Demonstrated strong problem solving skills and is able to synthesize actionable solutions from data
9.  Open minded, Continuously learning/studying new trends
10. Creative thinking and innovation;
11. Ability to communicate and influence effectively both verbally and in writing
12. Proven ability to deliver results
13. Self-motivated & accountable, with a high level of commitment to responsibility;
14. A true sense of determination… and hopefully a sense of humor.
15. Strong innovative mindset and willingness to explore future trends and new opportunities. 

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。