Customer Knowledge and Strategy Manager (职位编号：35189BR)
福特汽车（中国）有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：汽车
职位信息
- 发布日期：2019-10-23
- 工作地点：上海
- 招聘人数：1人
- 工作经验：8-9年经验
- 学历要求：招1人
- 语言要求：不限
- 职位类别：市场企划经理/主管 市场企划经理/主管
职位描述
China customer strategy Pathfinder will support China customer strategy Pathfinder and Luxury Customer Pathfinder to be Voice Of Customer:
Deliver a winning portfolio of products and services
Create and implement strategic plans for long-term business improvement in each EPLM (Enterprise Product Line Manager) product category
Key Roles and Responsibilities of Position
Preferred previous experiences
Functional Skills
Deliver a winning portfolio of products and services
Create and implement strategic plans for long-term business improvement in each EPLM (Enterprise Product Line Manager) product category
Key Roles and Responsibilities of Position
- Synthesize and translate market, customer, & trend data into actionable, future-focused “Where to Play” and “How to Win” insights
- Deliver Portfolio Vision, cycle plan studies, EPLM strategy and analytics, Beacons, customer experience, and Ford Smart Mobility innovation.
- Demand space mapping (GPS) to augment portfolio vision and further define opportunity spaces
- Marketing deliverables, including Customer Profiles
- Develop customer “lenses” for design professionals and senior leadership that drive aspirational imagery decisions (Design Brief)
- Support Product excellence strategy
- Customer analytic expertise and support for each EPLM, Beacon
- A flexible, resource pool of pathfinders to support program work and EPLM teams
- Support special market studies as needed.
- Education Qualification: An advanced marketing or business degree.
- No. of Years of Experience: 8 years plus
- Professional Exposure (Technical Skills)
- Be a trusted thinking partner to senior management. Bring well thought out and insightful analyses and strategic options to senior Product forums.
- Be an effective partner to lead Lincoln PD, Planning and marketing resources.
Preferred previous experiences
- Consumer research, Consulting, 4A company strategic Planning, User experience
Functional Skills
- Understanding of market research and data analysis
- Knowledge of automotive business
- Demonstrable strategic thinking abilities
- Customer-oriented mind with problem-solving aptitude
- Ability to effectively communicate to senior company management.
- Be a self-starter and have the ability to take responsibility for key program/study 'milestones' without supervision.
公司介绍
公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.
福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。
今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。