Product Communication Manager
百济神州(北京)生物科技有限公司
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2019-10-11
- 工作地点:北京
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位类别:其他
职位描述
-To support brand’s values, business goals and reputation goals by providing communication-related expertise. To develop communication strategies for both products & pipeline products.
-Formulate media strategies and tactics with the purpose of consolidating media initiatives into product communication plan, keeping SOV in the market, conveying key brand messages
-Maintain proactive/reactive media relations including development and implementation of media strategies, media pitch, preparing press materials, media-tracking etc.
-Suggest news angels, innovative channels and media exposure opportunities to maintain SOV in the market
-Constantly identify and improve channels, both online and offline, to support product marketing promotions.
职位要求:
-Good understanding of pharma industry & products, media and communication.
-Familiar with oncology therapeutics related knowledge and working experience.
-Minimum 5 years of public affairs/communications experience.
-Bachelor’s degree or college diploma in communications, journalism and marketing.
-Strong written and verbal communication ability in English and Mandarin.
-Strong multiple Project Management experience.
-High level of innovation in terms of developing processes, getting attention and engagement, producing communication tools and materials, evaluating results.
-Delicate handling of messages when dealing with external stakeholders and skills and persuasive negotiation skills in working across functions.
-Formulate media strategies and tactics with the purpose of consolidating media initiatives into product communication plan, keeping SOV in the market, conveying key brand messages
-Maintain proactive/reactive media relations including development and implementation of media strategies, media pitch, preparing press materials, media-tracking etc.
-Suggest news angels, innovative channels and media exposure opportunities to maintain SOV in the market
-Constantly identify and improve channels, both online and offline, to support product marketing promotions.
职位要求:
-Good understanding of pharma industry & products, media and communication.
-Familiar with oncology therapeutics related knowledge and working experience.
-Minimum 5 years of public affairs/communications experience.
-Bachelor’s degree or college diploma in communications, journalism and marketing.
-Strong written and verbal communication ability in English and Mandarin.
-Strong multiple Project Management experience.
-High level of innovation in terms of developing processes, getting attention and engagement, producing communication tools and materials, evaluating results.
-Delicate handling of messages when dealing with external stakeholders and skills and persuasive negotiation skills in working across functions.
职能类别:其他
公司介绍
百济神州是一家立足于科学的全球性生物科技公司,专注于开发创新、可负担的药物,旨在为全球患者改善治疗效果,提高药物可及性。目前公司广泛的药物组合包括40多款临床候选药物。公司通过加强自主研发能力和合作,加速推进多元、创新的药物管线开发。我们致力于在2030年前为全球20多亿人全面改善药物可及性。百济神州在全球五大洲打造了一支超过8,000人的团队。
联系方式
- Email:shan.liu@beigene.com
- 公司地址:昌平区生命科学园 (邮编:102206)