北京招聘

Campaign communications strategy development serving overall brand purpose
？ 360 campaigns designed with budget well allocated and controlled for new launches, key campaigns and new retail openings.
？ Support line manager to develop PR and Social Communication Strategy with rationale executional output.
？ ROI driven

Social media Strategic building up
？ Support line manager to develop social content creative strategy, social media platform synergy strategy, KOL tiering strategy and celebrity (Top KOL) optimization strategy
？ KOL tiering strategy and sufficient knowledge and resources of KOL/social account with key data support in different tiers and categories with KPI tracking
？ Set rationale KPI and develop smart, effective and AOD (Audience-On-Demand) KOL coop strategy planning to promote campaign awareness, drive traffic and increase conversion rate both online and offline.
？ Select Social KOL/Account/Platform candidates, adopt specific communication and interaction approach to meet specific campaign objectives and target on-demand-profiling audience for various brand businesses and store opening.
？ Roll out KOL exclusive campaigns to benefit not only brand/product communications, but also online/offline retail channels
？ Implement yearly social media always-on plan cored on RED and lead the KOC (key opinion consumers) and UGC project with the support from CRM, digital, and retail.
？ Capable to lead independent social media-led project.
？ Sensitive to popular social topics, creativity and trends, competitor movement and related intelligence in the industry/market, capable to share and apply content communication effective know-how as well as initiate innovative forms/topics/creative ideas accordingly.

Brand content creation and quality control
？ Bring insights and pioneering mindset to content strategy development and annual topic calendar strategic planning based on marketing calendar, internal alignment and full leverage of content developed by Central.
？ Support PRM to work with Marketing Function for Campaign Communication Theme/Concept development and key person to execute content strategy and annual/seasonal plan and content creation.
？ Support PRM to work with regional and central team on celebrity power visual/brand video creation, from production team management to shooting plan development

Media/ Social media coverage management and Media relationship building & maintenance

？ Bring insights to annual editorial calendar planning and take timely execution subject to the final plan and KPI aligned with Central system.
？ Prepare on-brand & on-message press kit for training and sales talk internally and media pitching externally through superior writing ability incl. press release, feature, Q&A and overall organization ability
？ Convey brand / product message for 4 business streams correctly and effectively via maintaining relationship, preference on brand / product and identify appropriate platform coop column / topic to maximize coverage
？ Media/ Social Media /KOL category / title extension and Media database
？ Timely and systemic media coverage reporting (clipping report, weekly report, FMJ support report)

Crisis management
？ Play the role as the key member of crisis team for any crisis that happen
？ Work closely with legal and clipping house/PR retainer on the crisis plan execution


Offline events
？ Strategically plan offline events with multiple objectives for a better ROI (e.g. new product launch
event at Jeweller’s store, or tie in with a local festival/ store opening)
？ Solid event execution skills, incl. event supporting and execution
？ From brief development to agency pick, from creative design to consumer engagement
？ Follow-ups with agency & 3rd parties, internal team & cross function communications, on-site detailed execution.

Celebrity & Accessorization
？ Celebrity relationship building & maintenance
？ Accessorization opportunity pitching and execution incl. media shooting, red carpet, movie placement, etc.
？ Accessorization jewelry coordination incl. loan from FMJ, shipment, security, and insurance
？ Central intl. award (like Oscars) release / picture localization and pitching
Finance and Admin
？ Support Marketing Director for the department finance monitoring and control (e.g. monthly spending vs. budget, contract file, invoices and payment, etc.)
？ Support line manager to work with legal firm regarding 3rd party contracts
？ Support line manager to work with PR agency and co-op media


PR Material Consolidation
？ Basic and qualified skills of Video, PPT, animation procession for PR related material consolidation

CGP 020是全球***家全面整合多行业的线上线下人力资源综合平台。

成立于2012年的CGP，脱胎于传统的猎头公司，拥有近400名专业人士为跨国公司与本土企业提供猎头、招聘流程外包和派遣服务，目前已成为亚洲***的提供招聘解决方案的公司之一。

公司在中国大陆有14个办公室，并在中国香港，新加坡和美国都设有办公室。

在2018年，公司大力发展线上的拥有强大AI匹配技术的招聘平台，并获得了多个业内奖项，包括***招聘机构和具创新能力招聘机构。

Human Resources Asia Recruitment Awards 2018
- ***招聘机构 - 最终大奖
- 具创新能力招聘机构 - 金奖

RI Asia 2017-2018
- 最具潜力招聘服务商
- 中国***招聘服务商

Top HR 2018
- 最具发展潜力本土猎头机构大奖
- 中国猎头行业排行榜内资 TOP 3