北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Senior Sales & Marketing Manager高级市场营销经理

百汇(上海)医院管理有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:医疗/护理/卫生

职位信息

  • 发布日期:2019-10-07
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位月薪:3-5万/月
  • 职位类别:市场/营销/拓展经理

职位描述

Job Purpose Statement

  • To provide strategic leadership in development of Gleneagles propositions in east China, including classical assessment of 4P’s: product, place, promotion and price.
  • To be the custodian of Gleneagles’ brand ensuring consistent execution in line with Group values and direction.
  • To lead sales growth in excess of Budgets through detailed and targeted quarterly implementation plans.
  • To monitor competitive activity and market trends; Identifying new opportunities for Gleneagles.


Key Accountabilities

STRATEGY: lead Gleneagles to develop powerful proposition that win in the upper middle Chinese of respective regional markets.

  • Ensure strong and consistent brand execution of all Gleneagles products and services.
  • Quality of proposition summaries produced as part of the annual budgetary planning process
  • Regular pricing reviews to maximize total revenue through volume and unit price adjustments
  • Increases in customer retention through strong brand execution

SALES: establishes annual stretch targets with Gleneagles CEO and assists with deployment of corporate centre resources to deliver over Budget performances in all aspects.

  • Develop strategy, tactics, sales plan and meet business targets
  • Develop initiatives to generate new business leads and increase sales to new and existing clients
  • Develop relationships with key stakeholders including but not limited to corporate, agents, brokers and any other partners
  • Monitor sales activities and ensure that the team is on track to meet assigned targets
  • Identify and maximize new business opportunity to expand the client base
  • Manage existing agents program and initiate new agents program, obtain approval, manage program and track results
  • Negotiate with key stakeholders for special offer, assist promotion to the clients and obtain maximum result
  • Represent the business at conferences, networking events and other relevant events
  • Prepare comprehensive and pipeline reports to aid in decision making processes

MARKETING: displays a detailed understanding of Gleneagles market and tracks competitor activities. Aware of market trends and opportunities for Gleneagles.

  • Annual integrated brand build campaign focus on social media and physician event/PR
  • Quarterly Develop relationships with key stakeholders including but not limited to corporate, agents, brokers and any other partners 
  • marketing activity plans that support sales targets
  • Quarterly competition analysis
  • Introduction of agreed number of new products or services at each specialty

 Qualifications & Experience

  • Considerable and broad experience in solution selling. Business-to-business environment and/or service sectors.
  • Must be experienced “hunter” mentality of developing new clients and exemplary level of Customer care and focus in account management to drive extension business.
  • Good general or communications degree with at least 8 years of relevant experience in Sales &  Marketing Communications
  • Able to demonstrate a proven track record of profitable sales growth.
  • Healthcare/ MNC working experience is preferred
  • Computer literate (MS Word, Excel, PowerPoint and CRM applications)

公司介绍

百汇医疗隶属于全球市值第二大医疗集团IHH医疗保健集团, IHH全球医疗网络涵盖80家医院,遍布10个国家,拥有超过15,000张床位 。

百汇医疗2004年进入中国,2006年在上海开设了***家医疗中心,将优质医疗保健服务带到中国,并于2007年收购了上海瑞新集团,成为上海早期成立的外资医疗机构之一。

目前,百汇医疗在中国拥有近100位有国际医疗背景的医生,设有9处交通便利的医疗中心(上海,苏州,成都,香港),提供40多个科室服务。我们与当地的医院紧密合作,共享专业技术知识,为患者提供优质服务,与50多家国内外保险公司有直接结算服务。我们的医疗服务包括:家庭医学科、内科、儿科、心脏科、皮肤科、耳鼻喉科、消化内科、眼科、妇科、普外科、骨科和运动医学科、整形外科和手外科、内分泌科、过敏科、齿科、口腔正畸科、精神科、心理咨询、压力管理、中医、针灸、营养科、物理治疗法、脊椎正脊。
 
Parkway China is a part of IHH Healthcare, one of the largest healthcare providers in the world by market capitalization. Its operates 80 hospitals with more than 15,000 beds in 10 countries.
 
Parkway China first arrived in China in 2004. In 2006, Parkway opened its first ParkwayHealth medical center in Shanghai, bringing world-renowned quality healthcare to China. Through the acquisition of World Link Group in 2007, Parkway China becomes Shanghai's largest foreign-owned medical network.
 
Parkway China is a leading international healthcare provider. With a team of nearly 100 internationally trained physicians, we now operate 3 hospitals and 6 medical and dental centers conveniently located in Shanghai, Suzhou, Chengdu and Hong Kong offering more than 40 specialties. We work closely with the best local hospitals with which we share our knowledge and expertise to ensure the best services possible to our patients. We have established direct billing services with over 50 insurance companies. We provide both outpatient and inpatient care for adults and children. Our services include: family medicine, internal medicine, pediatrics, cardiology, dermatology, ENT, gastroenterology, ophthalmology, gynecology, general surgery, orthopedics & sports medicine, plastic & hand surgery, endocrinology, allergy, dentistry, orthodontics, psychiatry, psychology, stress management, traditional Chinese medicine & acupuncture, nutrition, physical therapy, chiropractic, etc.

联系方式

  • 公司地址:蒙自路763号