PR Manager 公共关系经理(罗曼湖项目)
重庆江小白酒业有限公司
- 公司规模:1000-5000人
- 公司性质:民营公司
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-11-12
- 工作地点:上海-徐汇区
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1.8-2.5万/月
- 职位类别:公关经理
职位描述
岗位职责:
1、Evaluate the company's strategy, develop the overall public relations planning to improve brand professional awareness;
根据公司战略目标,制定整体公关策划及规划,提升品牌专业知名度;
2、Media PR activities management, PR activities planning and organising, media reception, etc.
负责媒介公关活动管理,公关活动策划及组织,媒体接待等;
3、Writing and publishing of the brand publicity plan and various advertorials, and reviewing the contents related to the publicity;
负责品牌公关宣传稿及各类软文的撰写及发布并审核宣传推广文案及宣传资料涉及的各项内容;
4、Build up the crisis management between public relations and the brand;
建立有效的危机公关体系、机制与应急处理;
5、Develop media channels, improve external communication and internal coordination of media departments;
开发媒体发布渠道,完善媒体部门对外交流、对内协调沟通的工作;
6、Public relations maintenance and communication with media & KOL including cooperation, planning, organisation and implementation of PR activities of the company;
负责媒体&KOL等公共关系的维护与沟通,包括需求对接、公司各类重大传播活动的策划、组织和执行等;
7、Integrating of brand resources, including reviewing and managing brand related news and information disclosure. Controlling brand activities of relevant departments, ensure the brand concept consistency;
品牌资源的整合,包括审核与管理品牌相关的新闻信息批露、对市场等相关部门品牌活动进行把控,保证品牌调性的一致性;
8、Monitoring and management of brand public opinion, assisting in dealing with negative news and crisis events of the company, and maintaining the brand image of the enterprise;
负责品牌舆情监测与管理,协助处理公司***及危机事件,维护企业品牌形象;
9、Developing media relations strategies, printing, broadcast and internet media;
制定媒体关系战略,寻求印刷,广播和在线媒体的高级别安置;
10、Coordinating public relations activities.
协调所有公共关系活动。
岗位所需能力和经验:
1、Bachelor degree or above, above 3 years relevant working experiences in Advertising, Marketing & Public Relations;
本科以上学历,广告、新闻传播、公关关系等相关专业,3年以上相关工作经验;
2、Excellent Chinese and English writing skills, experiences in news release, brand planning and successful cases are preferred;
中英文文字功底佳,有新闻通稿、品牌策划等实操经验及成功案例为佳;
3、Professionalism, Good interpersonal communication, organisation, and coordination skills;
具有良好的人际沟通能力、组织协调能力,高度的敬业精神;
4、Ability to work independently, event organizing and planning;
独立组织各类活动;
5、Willingness to learn, innovative scenes;
愿意学习、创新意识强知,识面广,视角开阔,思维活跃;
岗位所需技能:
1、Excellent writing skills and creative thinking for business and marketing;
出色的文字功底和富有创意的市场推广思维;
2、Abilities to planning, coordinating and executing public relations projects;
良好的公关项目策划、统筹和执行管理能力;
罗曼湖项目简介:
Loch Lomond Group is a liquor group enterprise in Scotland, with the capacity covering the whole industrial chain. The history of the group at least goes back to the 1772 with the founding of Littlemill Distillery. It is also one of the oldest distillery.
罗曼湖集团(Loch Lomond Group)是苏格兰实力蒸馏酒企业,具备制桶、蒸馏、桶陈存储、灌装、销售等全产业链功能环节。罗曼湖集团的历史至少可以追溯到1772年小磨坊蒸馏厂(Littlemill)的建立,同时也是行业中历史最悠久的公司之一。
Loch Lomond Group has three iconic Whiskies brands: Loch Lomond, Glen Scotia, and Littlemill, respectively with different characteristics. The Loch Lomond distillery is located on the border of Scottish Highlands and Lowlands, with both the sharpness and intensity of the highlands and the gentle ambience of the lowlands. In the distillery, there are four varieties of stills for creating unlimited possibilities of the whiskies. Spread the "Never Follow" brand spirit and becoming a premium global brand.
罗曼湖旗下有三个重量级威士忌品牌: 罗曼湖(Loch Lomond),格兰帝(Glen Scotia),小磨坊(Littlemill),各具不同特色。罗曼湖酒庄位于苏格兰高地和低地的接壤地,兼具着高地的凌冽气质和低地的柔和风情,同时其酒庄具有四种不同类型的蒸馏器造就了其口味的无限变幻,彰显了 “永不从众” 的品牌精神,成为全球高端烈酒品牌。
Loch Lomond Group has built up the LLG China operation office to discover the whisky market of Greater China.
罗曼湖集团已经在中国成立运营总部,全面开拓大中华区市场。
公司介绍
我们集高粱育种、生态农业种植、技术研发、酿造蒸馏、分装生产、品牌管理、现代物流和电子商务为一体,高粱酒酿造工艺“单纯酿造法”,拥有江记酒庄和驴溪酒厂生产酿造基地、江小白高粱产业园,以及“江小白”、“江记酒庄”、“驴溪”等高粱酒品牌。
“江小白”已经成为年轻人首选的中国酒品牌,完成全国化布局,远销海内外20多个国家,并在国际上屡获世界级大奖。截至2018年,江小白在国际酒类赛事中共获61项大奖。
我们主张“简单、纯粹”的生活态度,坚持“Better Me、Live Young”的小白精神,坚持小众而独特的企业经营价值,做有长期价值的事业。
我们以“创享愉悦人生”为企业使命,致力于推动中国酒的利口化与国际化,实现传统中国酒的老味新生,为消费者、合作伙伴和员工创造愉悦的人生。
江小白是一个面向年轻群体的中国酒品牌。
我们重视年轻人,也重用年轻人,你们缺乏机会,我们就创造舞台。
我们期待与你一起创享愉悦人生!
联系方式
- Email:lynnsong@ijovo.com
- 公司地址:重庆市渝北区青枫北路10号双子座A (邮编:400000)
- 电话:18883985781