北京招聘

The Marketing Communications Specialist will own the ongoing development and execution of various communication strategies. The communication channels we employ include marketing automation, web, social media, video, collateral, print and digital media, trade shows, and seminars/events. The successful candidate must have a demonstrable record of accomplishments in high-value B2B marketing. They must create industry-leading communications strategies within China and execute plans on tight deadlines. The successful candidate will also be able to demonstrate exceptional creativity and attention to detail as well as strong organizational and writing skills. This person will need to work with the other Marketing Communications Specialists, key internal stakeholders in China, Product Managers, as well as the entire Global Marketing Communications team to create and maintain the integrity of communications process, and support the overall goals set by the company.

Responsibilities:

• Plan and execute marketing communications strategy in China, and the surrounding region

• Raise brand awareness and market position through marketing campaigns; includes marketing automation, social media, WeChat, video, collateral, print, and digital media, trade shows and seminars/events

• Drive global marketing materials localization; review, edit and translate campaign assets into various campaign channels

• Manage outside vendors/contractors

• Track, analyze and report marketing campaigns

• Uphold the company brand across multiple marketing initiatives

Requirements:

• BA or BS or equivalent in one of the following areas: marketing, marketing communications, or business administration

• Minimum three to five years of experience in a marketing communications department and/or agency with proven project management responsibilities

• Thorough knowledge and understanding of the pros and cons of various integrated marketing vehicles including marketing automation, SEO/SEM, web marketing, video, social media, email marketing, public relations, trade shows, and advertising (digital/print)

• Project management experience with proven instances of balancing multiple projects and a high workload

• Excellent event management skills

• Strong written, communication and interpersonal skills in Chinese and English

• Ability to rapidly absorb detailed product information and translate it into lay terms

• Proficiency in Adobe Creative Suite (Photoshop, Dreamweaver), Microsoft Office (Word, Excel, PowerPoint), Web CMS tools, Web Analytics, Marketing Automation tools
  
  

In the highly sophisticated industry of photonics, Coherent, Inc. leads the way. Owning a diverse portfolio of technologies, the company offers the widest range of commercial and scientific research products and solutions available to customers in over 80 countries.

Founded in 1966, Coherent has production and research facilities spanning the world, supplying everything from laser measurement and control products to precision optics and laser systems. Notably, many of its customers are Fortune 500 leading manufacturers and scientific researchers from numerous universities and institutes across the Americas, Europe, and Pacific Rim. Approaching almost $521.2 million in sales in fiscal 2005, the company has attained a scale unrivaled by most of its competitors.

The company's strategy is to continue to develop innovative and proprietary products and solutions that meet the needs of customers and that are based on Coherent's core expertise in lasers and optical technologies.

To cope with the fast expanding business in China, we're seeking the best and brightest people and offer exciting opportunities for professional growth to our employees and to qualified job applicants.