北京招聘

Job Summary

    

    

The Account Executive will be responsible for creating, managing and executing PR campaigns and news cycles involving business and consumer press, as well as other influencers on behalf of our agency clients. This position will support product launches, execute on seasonal campaigns, and as well as contributing to campaign development.

    

    

Responsibilities

    

Job Functions:

    

·     Responsible for maintenance and growth of relationships with key, senior level influencers in both consumer, technology and social media

    

·     Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.

    

·     Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes

    

·     Leverage clients extensive data to conceive and drive stories apart from traditional news milestones

    

·     Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers.

    

·     Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends.

    

·     Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).

    

·     Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data.

    

·     Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned

    

Qualifications

    

    

Minimum/Preferred Requirements:

    

·     Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience

    

·     2-3 years of experience in PR, preferably in an agency setting and/or within the high tech industry

    

·     Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

    

·     Strong analytical writing skills

    

·     Experience with written and developed materials, including integrated communication plans, press releases, pitches, and social media content highly desirable.

    

 

    

Additional Requirements:

    

·     Comfortable with integrated communication principles

    

·     Understand the role of the media

    

·     Interest in developing integrated communications skills incorporating digital and social media

    

·     High level of initiative

    

·     Desire to be an engaged, accessible member of a dynamic office and broader global agency community

    

·     Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks

    

·     Experience working globally or with colleagues in multiple locations

    

·     Fast-paced team environment (frequent tight deadlines, multitasking, etc.)

    

·     Strong presentation and consulting skills along with the ability to read, write and speak English

    

    

WE Red Bridge is an award-winning, integrated communications consultancy, born through the merging of two leading independent agencies who share a single common goal: to do things differently.

With a company culture founded on integrity, teamwork, creativity and entrepreneurial savvy, we work as business partners to our clients, to think ahead, not be afraid to challenge the status quo and deliver tangible business results.

With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach and international in its thinking.
 
OUR STRENGTH
Providing integrated brand marketing, technology, corporate and healthcare sector expertise, our strength is working with first mover or challenger brands that are seeking to define or disrupt an industry category. Those brands that are leading the way through technological and social innovation, or the mavericks, our kindred spirits, who dare to challenge convention and do things differently.
 
OUR STRATEGIC CAPABILITY
Purposefully structured to give clients greater access to senior consultants and specialist advisors, WE Red Bridge combines the strategic discipline and international expertise of a networked agency, with the personal commitment, creativity and results driven approach of an independent boutique consultancy.
 
OUR CREATIVE DELIVERY
To do this we marry careful planning with compelling creativity to produce campaign ideas that can be amplified across traditional media, digital channels and via consumer activations to drive
tangible business results.
 
OUR CHARTER.
“Treat your colleagues as you expect to be treated, the office as if it were your home, your clients as if their job was yours, the media as your partners and your partners as your peers.”