资深广告策略 Senior Planner
博达大桥国际广告传媒有限公司上海分公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2019-08-07
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:20-30万/年
- 职位类别:文案/策划
职位描述
Assist the Chief Strategy Officer to drive thought leadership in strategy of digital marketing communications and integrated marketing communications to help business grow up.
* Daily digital planning scope of work including:
a) Insights & trends study and analysis of marketing communication and customer behavior changed in digital era.
b) Brand / product digital marketing communication concepts development.
c) Creative brief development and ideation facilitation.
d) Integrated communication strategy and plan development.
e) Work together with Creatives and Accounts to develop innovative content and help to grow relationships with clients.
* Be an inspiring team player in delivering idea innovation and thinking about content in new ways.
* Provide up-to-date knowledge & perspective on digital marketing communication trends.
* Good at data based insight mining, have a thorough understanding of the key / emerging digital platforms, strong story telling skill, can work under pressure, good at both writing and speaking.
* At least 3-4 years proven experience in Digital Planning / Connection Planning.
职能类别:文案/策划
公司介绍
2006年,我们把两个同样源自芝加哥,健康、成熟,拥有互补技能的公司合并在一起,组成了FCB。
我们的总部位于芝加哥和纽约,我们的全球网络遍布110个国家和地区,包含180个办事处,并拥有9,000多名专业人士。我们和《财富》500强公司中的100多家的客户合作。
FCB重点培养复兴式、精通营销规则和媒介渠道的人才;有见解且愿意承担合理风险的领导者始终受到我们的欢迎;有创意、有责任心的求职者应该脱颖而出。
我们希望FCB成为行业中各类顶尖人才希望工作的地方,同时成为最具洞悉力的客户希望合作的公司。
联系方式
- Email:jessica.zhuang@fcb.com
- 公司地址:地址:span淮海中路1045号淮海国际广场36楼或襄阳南路180A