北京招聘

To develop and manage corporate communication programs to industry-leading standards to build and protect Ford's corporate reputation and brand positioning in China in support of Ford's business objectives in the market, working closely with the communications teams at Ford JVs and affiliated entities in China to ensure alignment and synergy.
 
Position Responsibilities
Corporate Communications/Integrated Communications

• To develop strategic and creative corporate communications plans and manage execution of programs to class-leading standards in support Ford's accelerated business growth objectives in the market, working closely with both internal and external stakeholders within Ford and Ford JVs ensure alignment and synergy
• To aggressively tell Ford corporate stories to business/financial and automotive media, leveraging and aligning resources/opportunities from other Ford China communication teams and JV/affiliate teams;
• To develop Ford China events calendar to ensure a rich and steady story pipeline throughout the year and to maximize coverage of positive Ford stories in target media;
• To manage third-party vendors/communication agencies (if any) to ensure high quality in deliverables and cost efficiency;
• To build and maintain a close relationship with media, working closely with national media relations leader

Issues Crisis Communications

• To develop and manage issues and crisis management process while monitoring media for potential issues and crisis to ensure the team's rapid awareness and response in the event of any issues or crisis per agreed issues/crisis management process;
• To draft, manage and archive position statements related to any major issues and crises.
• Serve as media interface as needed for key issues and crisis response.
• To serve a key contact for the team for global and local product recalls, working closely with a cross-functional team to develop messaging and monitor related traditional and social media conversations.

Key Stakeholder Relationship Building and Management

• To help id, build and manage relationships with key industry analysts, economists and other influencers to ensure Ford can tap into these relationships to enhance our corporate reputation and minimize/prevent negative publicity in the event of a crisis;
• To build and manage media relations in Eastern China on a daily basis, working with Ford China media relations manager.

Corporate Archives Management

• To centrally manage Ford China corporate archives and assets, press releases/kits, annual communication plans, printed materials, videos, clipping reports, distribution lists, meeting minutes and other important documents in both digital and hard copy formats, wherever possible to ensure accuracy as well as easy access by the team.

 
Area of professional exposure (technical skills)

• Experienced Media Relations Professional with established relationships and experience meeting the multi-media requirements from broadcast, print, and digital media.
• Excellent English-language copywriter/editor
• Excellent Chinese-language copywriter/editor, native-level Chinese preferred.
• Several years’ experience as an editor/writer working in a large, complex multinational or news environment.
• Consultancy or PR agency background preferred.

 
Functional skills

• Strong Chinese and English Language writing skills
• Market/Product/Ford knowledge: Understanding of China's auto market, company's strategy, product lineup and ability to quickly get up to speed on Ford’s China growth story.

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。