北京招聘

Responsibilities

●      Assist in optimization of keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics/ KPIs.

●      Manage and maintain updates for large keyword lists.

●      Provide creative copy suggestions and graphical ad templates.

●      Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

●      Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

●      Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

●      Keep pace with search engine and PPC industry trends and developments.

●      Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

●      Monitor and evaluate search results and search performance across the major search channels.

●      Communication to team and management on project development, timelines, and results.

●      Work closely with the other team members to meet client goals.

Requirements

●      1 - 3 years of client-facing experience in account management, customer support and/or display advertising, SEM/PPC Adwords.

●      Exposure to and experience of having worked for global clients and a good understanding of cross-cultural context and international brands.

●      Strong understanding of Adwords , online advertising (display and/or search) and 3rd party advertising concepts.

●      Familiarity with other ad-serving platforms such as YouTube for advertising.

●      High degree of MS Excel proficiency (including advanced features such as Functions and Pivot Tables)

●      Proven ability to become expert in new technologies in a short time frame.

●      Strong communication skills with a proactive and positive approach to tasks.

●      Objective and analytical approach to decision making

●      Strong work ethic and ability to work with minimal supervision

●      Fluent in spoken and written English.

ABOUT COGNIZANT
Cognizant (NASDAQ-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 195 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital or follow us @Cognizant.

高知特 —— Cognizant（NASDAQ-100：CTSH），是全球领先的信息技术专业服务公司，致力于帮助客户在数字时代打造新的商业模式、运营模式和技术模式。通过我们植根于不同行业、专业独到的咨询式服务，我们将帮助客户构想(Envision)和建造(Build)未来愿景，成就(Run)创新和高效的企业。高知特（Cognizant）总部位于美国，“财富” 美国500强企业中名列第195位，被评为全球最受赞赏的公司之一。欢迎访问公司主页了解更多有关高知特（Cognizant）的数字服务。