北京招聘

Smmergate is seeking a highly motivated and passionate digital marketing leader to build and oversee the digital strategy for Summergate, in alignment with the Summergate brand proposition and wider Woolworths Group strategy.

Job Responsibilities

1. Develop and manage digital marketing campaigns across Summergate’s various online and social media channels with the aim of raising brand awareness.
2. Lead the digital marketing team to manage, execute and monitor all digital campaigns: campaign and events, traffic plan, content, conversion, search etc.
3. Measure, track and report performance metrics of all digital campaigns and channels against ROI and KPI goals.
4. Manage and guide TP’s SEO/SEM strategy, plans and execution of flagship store in Tmall and JD. Evaluate the performance of key metrics like UV, Conversion.
5. Managing the content, PDP and live stream of Tmall and JD store.
6. Managing the redesign of the company website, by improving the usability, design and content to increase engagement levels.
7. Lead effective communication and engagement internally with key stake holders and externally with agency partners.
8. Source / create content and regionalize fit for purpose and fresh for our customers and our owned sites.
9. Create the optimal owned platform in priority market with the tools to recruit, engage and retain.
10. Optimize brick and clicks execution of summergate portfolio (search, brand presence and activity with marketing team).
11. Identify new consumer online trends together with insights manager for potential brand exposure/integration to maximize Summergate brands share of voice.
12. Closely tracking key competitors online activities and promotions, share learning and apply to Summergate brands where relevant.
13. Ride on the trend of new technology development, project management of digital applications (APP/Other new tech solutions, information system and big data), but also able to identify business implications and come up with technology solution with speed.

Required Qualifications

1. 5 + years marketing in digital marketing and advertising;
2. Project management experience (preferably Apps, brand social account, activation). Strong background in data analysis and tools;
3. Sound copy writing and skills and strong analytical skills;
4. Strong leadership in driving results, with high agility that can thrive in starting-up, ambiguous situation;
5. Extensive practice in digital and social marketing on key platform such as WeChat, Weibo, Douyin, and LinkedIn;
6. Good team working and communication skills. Willingness to engage and energize others. Can work well with multi-functional partners;
7. Bilingual English / Mandarin communication and writing skills;
8. Experience with social media channels. Ability to work independently and flexibly with strong project management skills;
9. Previous drinks industry or FMCG experience would be an advantage;
10. E-commerce knowledge and keen business sense;
11. Entrepreneurship: Strong desire to create opportunity to drive business growth.

Summergate is a major player in the Greater China drinks market. Founded in 1999, Summergate is now owned by the Australian retail giant,Woolworths Group who owns over 3000 stores and over 20 thousand employees gloablly. Through 11 registered offices across Mainland China, and 2 affiliated offices in Hong Kong & Macau, Summergate exclusively represent over 100 brands from 19 of the world’s leading drinks producing countries.

As a business we’re excited about our future, and we want you to be an influential part of it. You will be part of a closely connected, innovative culture as integrity is at the heart of our decision making and we need our best people to drive us forward with passion, precision and ingenuity. As a team, we work with an entrepreneurial spirit and the highest respect for each other and our customers.


公司地址： 云南南路118号凯腾大厦3楼