北京招聘

Job Purpose

Act as a key team member of the Greater China regional merchandising team, overseeing assigned product categories, managing and executing in-season management, and building and leading the merchandise strategies to drive and maximize sales locally. The role is accountable to work directly with other APAC teams to drive the region’s product strategies. 

 

Key Responsibilities  

1.Point Person for Country Merchandising Strategy 

Key communicator of the assigned labels’ and categories’ seasonal merchandising strategy to in-region Retail teams as presented by the APAC and Corporate teams

Responsible for the Seasonal Product training to the in-region Retail and digital teams

Support and Conduct product training at season kick off, brand specialist summits

Support and work with training team regarding product knowledge enhancement training throughout the season

Share and present upcoming merchandising and label initiatives at Retail Summits

Supporting APAC teams on any new/updated label strategies and creating a plan applicable to the local market with an understanding of variations in needs by cluster and store customer profile.

Join weekly/bi weekly conference calls with in-region Retail and Digital teams to touch base with all merchandising related issues, and take action instantly to drive sales.

 2.Sales Driver and Ownership

Run varies sales reports and analyze data weekly to identify current sales trend, inventory opportunities, and recommend and take action in partnership with key functions in order to drive sales:

Sales/EOH by season, concept, class, style, stores

Co-ordinate with creative presentation and visual merchandising team to maximize the sales opportunities

Recommend Markdowns/Promotions to mitigate end-of-season inventory liability

Call out any Initial Product delivery issues and/or Propose Replenishment

Co-ordinate Bi-Weekly in-region products transfer/consolidation with support of APAC allocation team

Conduct in-region transfer/consolidation to support in-store events, mall promotions or sales needs

Support any PR opportunities, marketing events, exclusive needs (China digital), etc.

Support in-region retail teams on merchandising related topics, such as assortment needs and differentiation, product call outs and defects, POS system errors, etc.

3.Local Market Expert

Support, organize, and participate in in-region market visits by key partners from Corporate and APAC

Comprehensive understanding of market including competitor analysis, pricing research, product research, consumer research

Support APAC teams in understanding China market by organizing and collecting regional feedback from store managers/local retail team on the Chinese market trends, successes/opportunities and the end consumer to influence and improve the future collections for the country

Requirements

• Highly Proficient in English and Mandarin (speaking and writing)

• Strong analytical skills and comprehensive understanding of "retail math".

• Proficient on excel and general computer knowledge

• Excellent product sensibility and conceptual ability

• Ability to multi task and prioritize

• Able to adapt to the fast paced and constantly changing environment

• Take Self initiative

• Positive, “can-do” attitude, collaborative mindset

• At least 1~2 years experience in fashion apparel and accessories industry with knowledge in merchandising and retail environment

Ralph Lauren began his design career in 1967 with an innovative wide-tie collection that launched the “wide-tie revolution” and marked the beginning of the Polo label. For over 40 years, Ralph Lauren has expanded and refined his vision into collections for men, women, children, fragrances and the home, taking inspiration from the most captivating aspects of the world around him.

From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.

Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.

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