北京招聘

工作内容：

• 熟悉各种主流大数据平台和数据处理工具，包括SCRM、电商、社交媒体及其他相关信息源，分析、整理和提炼数据，形成定期消费者洞察、产品趋势、渠道动态报告。
• 分享洞察和建议，优化营销推广沟通的有效性，提升产品竞争力，增强消费者体验和满意度。
• 掌握市场调研运营流程。搭建和管理美德乐消费洞察引擎流程，如常规线上线下妈妈意见领袖定性定量研究。
• 设计和管理市场研究项目，了解消费者和市场趋势，发现新产品和新的生意机会。主导消费者洞察的产生，为公司提供商业决策及市场分析支持。
• Analyzing and consolidating findings to derive consumer insights and market trends, from big data platforms including SCRM, E-commerce platform, social media, and any other relevant sources.
• Sharing insight and recommendation with key stakeholders that can be used to improve the effectiveness of marketing communication enhance the product offering and increase the overall consumer experience.
• Master of the operation of the research process. Establish and manage the Medela internal Insight Engine, such as routine online FGD and offline event.
• Conducting and managing research programs, to understand consumer and market place for new product and business opportunities. Driving insights generation and optimize commercial planning and execution.

任职要求：

• 大学本科学历以上，统计学、市场营销、工商管理等相关专业。
• 在消费者洞察、调研及数据分析等领域的工作经验4年以上，定性调研和数据分析调研的经历有限考虑。
• 良好的逻辑思维能力，有能力能从各渠道主动搜寻、分析并整理数据，特别是电商、社交媒体及数字传媒平台数据。
• 熟悉定性定量调研方法，有领导调研项目的执行经验, 具备良好的问卷设计、实操能力。善于整合资源，有一定的组织协调能力。
• 有甲乙方工作经验者优先.
• 快速学习能力及创业家精神。
• 良好的人际交往能力，能在团队环境中和各部门及决策相关人融洽合作。
• 良好的个人沟通技能，能够在公司高层团体前演讲和分享报告结果。
• 良好的中英文书面及口头沟通能力。
• 熟练使用办公室自动化软件。
• 有母乳喂养经验者优先考虑。
• University Degree or above, preferably in Statistics, Marketing, Business Administration or Finance.
• Solid experience (min. 4 years) in the field of consumer insight, research and data analytics. Experience on Big Data research is a must.
• Strong logical mind, able to analyze and consolidate data from various sources, particularly data from digital, social and e-commerce platforms.
• Hands on experience in leading the research projects and familiar with both quantitative and qualitative research approaches. Capability to organize, coordinate and integrate resource.
• Working experience in both research vendor and brand corporate is preferred.
• Quick learning and entrepreneurship mindset.
• Strong interpersonal skills and able to work in a team environment with multiple parties and stakeholders.
• Excellent communications skills, competent to present and share research findings to key stakeholders and senior management.
• Good command of written and spoken English and Mandarin.
• Advanced Microsoft Office (Word, Excel and PowerPoint) skills.
• Breastfeeding experience is preferred.

美德乐于1961年由Olle Larsson先生在瑞士成立，通过科学研究和产品创新，美德乐从一个瑞士家族企业发展成了全球先进的吸乳器和医疗负压解决方案制造商。我们致力于通过基于科研母乳喂养医疗负压解决方案来提升人类的健康和幸福生活。美德乐提供全套母乳喂养解决方案，产品覆盖高端吸乳器、孕产内衣、乳房护理、母乳存储、清洁消毒和知识服务六大领域。

To us, caring is natural. It is life giving – and life changing.
于我们，关爱是我们自然而然和与生俱来的本能。它给予人类生命力 - 与时俱进又生生不息。
That’s why caring has always guided everything we do at Medela. As a family company, you could even say it’s in our DNA.
这种关爱持续引领着美德乐前进。作为一个家族企业，这也早已深深融入我们的DNA之中。
Over the last 60 years, our company has been devoted to the science of making the most delicate form of care simple, intuitive and effective. For those receiving care as well as those providing it.
在60多年的科研里，我们让这种关爱变得简单直观又行之有效。我们授人以鱼更授人以渔。
Our team is passionate about our commitment to Swiss quality and service, because we know that is how trust is earned.
我们承诺瑞士品质和服务，对此充满热忱，因为我们知晓这是赢得消费者信任的关键。
We understand the needs of moms and babies, patients and the professionals who dedicate themselves to their care.
我们悉心倾听了解每一位妈妈、宝宝、患者和医护专业人士的需求。
By advancing research and gaining deep insight of natural behavior, we develop forward- thinking innovation to nurture life for generations.
得益于长期科研和对消费者行为的深入洞察，我们不断进行前瞻性的创新，致力于造福下一代。
We care about the world around us and commit ourselves to advocacy, sustainability and you, to build a legacy that we all can be proud of.
我们关爱我们周围的世界，并以行动来实现我们的承诺 —— 倡导母乳喂养、可持续性发展、关爱个体，以打造我们引以为豪的品牌传承。
Across the difference stages of life, our products go beyond form and function. They heal, nurture health and build bonds. Building better outcomes through equal parts physics, compassion, engineering, and humanity.
在不同的人生阶段，我们的产品超越本身的形式与性能，它们帮助治愈身体、培育健康和建立亲密联结。结合物理学、工程学、人文博爱和倾心聆听来实现更好的成果。
Because we realized early on that the first step in caring is understanding.
因为我们知道，悉心理解、感同身受，是关爱的***步。
And we’ve been caring for moms and babies, patients and healthcare professionals for so long, we’ve turned it into a science.
长久以来，美德乐悉心关爱每一位妈妈、宝宝、患者和医护专业人士。
我们用爱启迪科技，用科技成就爱。