北京招聘

Key responsibilities:

Reporting to the Greater China Marketing Manager and dotted line to the Greater China Managing Director, you will join the energetic Greater China marketing team and act as a business partner to Robert Walters China, facilitating business growth through global, regional and local marketing projects.

· Marketing

• plan and execute marketing campaigns in line with business strategies and goals for our mainland China business
• fully responsible for launching regional and national marketing campaigns, reporting subsequent ROI analyses
• develop and update corporate collaterals and merchandise packs, translating marketing literature when required
• oversee merchandise orders for APAC region, from ideation through delivery shipment
• produce quarterly reports Marketing Manager to assess ROI, along with qualitative feedback on market conditions
• plan and monitor the marketing budget spent for mainland China on a regular basis
• work closely with Finance and HR to ensure compliance in vendor relations, process payments, job broad usage and contracts for all marketing activities etc

· Digital

· responsible for driving digital initiatives, including but not limited to keyword search marketing, SEO, display advertising and social media (e.g. Weibo & WeChat) to drive engagement and traffic to site

· position Robert Walters as top of mind for employers and job seekers through content marketing and email marketing by using electronic digital mailer software

· review digital campaigns by matrix and perform checks on global app roll outs and updates

· maintain and optimise China website via the CMS platform

· Events

• work with business managers to develop an annual events calendar, as well as conceptualise and organise events for clients/candidates for all divisions
• form strategic partnerships and alliances with professional bodies, associations and tertiary institutions in rolling out Robert Walters thought leader events and executive career seminars
• identify industry events that will increase Robert Walters’ profile and speaking opportunities
• source for quality event partners, venues and suppliers and negotiate rates within budget
• manage all logistical issues for all events, including sponsored events
• assist the Marketing Manager in rolling out CSR activities in local markets

· PR & Communications

· establish the media relationships in mainland China and maximize our media exposures

· compile and track all publicity materials – print, online and broadcast

· assist in translating and proofreading for all editorial projects

Key requirements:

With this role split between gaining market share and supporting the business’s marketing needs, strong interpersonal and communication skills will be critical to your success.

· bachelor’s degree in Communications, Marketing or Business Administration

· a minimum of five years’ work experience in marketing, public relations or event management, preferably with MNCs

· a sense of ownership under minimal supervision; able to generate new plans and proposals to management based on data and market feedback

· outstanding organizational and project management skills, able to prioritise and deliver on multiple projects in different capacities (e.g. project manager, contributor, planner), under tight deadlines

· highly meticulous and independent, with a strong passion for marketing or branding on a B2B level

· proven ability to demonstrate how marketing initiatives support the business and get buy in from multiple stakeholders

· good knowledge in computer applications including Microsoft Suite and Chinese word processing is essential, knowledge in Adobe Design suite is a plus

• proficiency in spoken and written English and Chinese is a must

华德士中国

华德士于2008年进入中国市场，目前在上海、苏州及华南地区设立有分公司。我们凭借专业素养和丰富经验为各大公司招聘***双语人才，并于最近被评选为***国际人才招聘顾问机构。

我们的顾问都有相关行业的从业经验，因此能更深刻地理解您的需求。我们主要为以下领域招聘中高级专业人才：会计与财务、银行与金融服务、工程与运营、高层管理、人力资源、信息技术与转型、市场营销、采购与供应链等领域。