北京招聘

About the role

This role as part of the Marketing team, He/She will be required to understand the global brand positioning of Gap, Gap Outlet and Old Navy brands and can balance that understanding with the needs of the local market. He/She should have the ability to discern what types of events and mall marketing resources will support /enhance the positioning, giving the Brand a competitive advantage in the marketplace.

He/She is responsible for understanding the seasonal produce messages to help concept seasonal retail event ideas and execution variety type of events, for example roadshow and instore event. He/She is responsible for working with Landlords in special support from mall to help drive extra traffic to our stores.

The candidate will partner with the domestic Marketing team, key internal business partners and cross-functional teams, and external marketing agencies or strategic partnership as appropriate.

What you'll do

• Actively develops strategy/ demonstrates strategic
  thinking in building annual plans and timelines throughout the year
• Sources and selects event agencies and various
  production vendors in execution of events and customer appreciation
  activities
• Responsible for working with Real Estate team and individual
  mall/ store landlords for securing support(e.g. ad space or promotional
  activity) for new stores
• Responsible for working with internal teams and
  external agencies on creation and execution of store hoardings prior to
  their openings
• Negotiates costs in production and execution of events
  and mall marketing to ensure that all is within budget
• Works closely with Store Operations and Field to ensure
  that store engagement and mall marketing resources are executed flawlessly
  and consistently across the fleet
• Responsible for developing traffic driving programs on
  the store level that align with overall market promotional plans, are
  brand appropriate, and also motivating for the target customer
• Works with line manager in development of launch event
  strategy and concept of brand entry events and activities
• Owns all aspects of execution for brand entry events
  and activities into key markets
• Develops and executes guerilla marketing ideas to
  support business objectives and needs to bring awareness and buzz for Gap,
  Gap Outlet and Old Navy in brand appropriate ways
• Aggressively manages budgets on all event activities
  whilst maintaining high standards

Who you are

• Initiative: Ability to independently identify and
  capitalize on business opportunities, an agile self-starter,
  results-orientated, and able to deal with ambiguity.
• Leadership: Proven track record of leading
  cross-functional teams and complicated projects.
• Influence: Ability to influence across the
  organization, including senior management.
• Communication: Strong oral and written communication
  skills.
• Analysis: Strong analytical and research skills,
  combined with sound business judgment.
• Creativity: Ability to generate creative ideas from
  analysis.
• Consumer Insight: Ability to be the “voice of the
  consumer”.
• Brand: An understanding of the Gap inc. brands
  (including aesthetic and taste level).
• Relationships: Proven experience and ability to work
  cross-functionally
• Intellectual Horsepower: Ability to apply strategic
  thinking to Brand Marketing and business results.
• Cultural: An ability to interact with people in
  different cultures in a way that promotes understanding, and is respectful
  and effective.
• Language: Chinese (mandarin) & English language
  and/or knowledge of Chinese culture and consumer behavior in Mainland/Hong
  Kong/ Taiwan would be highly advantageous.
• Passion: For Retail!
• Bachelor degree
• 5+ years of Event Management, Consumer or Retail
  Marketing experience, preferably in consumer packaged goods, retail or
  cosmetics.
• Excellent project leadership is a plus!

GAP为各年龄层消费者带来经典的美国风尚。
 
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
 
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
 
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。