北京 [切换城市] 北京招聘

Trade Marketing Manager - Travel Retail ID44121

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2019-09-12
  • 工作地点:上海
  • 招聘人数:若干人
  • 工作经验:5-7年经验
  • 学历要求:招若干人
  • 语言要求:不限
  • 职位月薪:0.8-1万/月
  • 职位类别:其他

职位描述

 RESPONSIBILITIES:  

- To contribute to the development & implementation of creative & high quality marketing promotions in China market with excellent brand representation in all major airports/downtown in the region.

- Develop and implement local brand initiatives in China market (activations, permanent merchandising, loyalty programs, social communication on customer ecosystem) aiming at  increasing sales and brand perception.

- Missions in coordination with the Marketing Director and the China sales team :

- Elaborate promotional calendars and plan the new permanent merchandising opportunities in collaboration with the sales team

- Ensure a 360 approach to fit all travellers’ touchpoint

- Support sales team with sell-out initiatives and customer tools

- Develop designs  for activations in collaboration with Regional marketing

- Coordinate & implement activations & PM projects from customer’s validation, production,  promoter training, GWP/POSM orders… to specific development

- Measure performance of key marketing campaigns, assess ROI & KPIs

- Consolidate competitor operational activities

- Keep track of A&P expenses and follow up Budget Plan 

- Plan training in the perimeter

- External Facing : Client Management for operational follow up

- Adapt communication + develop local content for in-store and on-line

- Administrative

- PO creation, A&P invoice processing

- PO consolidation, and New product form creation

- Sending of samples requests

- Other ad hoc administrative requests

- Coordination of all itineraries and travel arrangements for customer meetings

 

REQUIREMENTS:  


Education: 

- University Degree or above in relevant degree

 

Languages: 

- Excellent spoken and written English

- Native Mandarin

 

Professional experience & know how: 

- 5 to 10 years of relevant experience in a Marketing/Trade-Marketing position, luxury industry (in Cosmetic and/or Wines & Spirits)

- Experience in Travel retail in China 

 

Technical & management skills: 

- Creative & operational marketing/merchandising

- Excellent project planning & management

- Good understanding of luxurious goods industry and duty free environment

- Ability to well manage, plan & execute multiple regional projects at any given time

- Ability to work across different cultural environments in Asia Pacific markets

- Excellent spoken and written English

- Excellent analytical thinking

- Strong communication & interpersonal people skills

 

 Personal & interpersonal skills: 

- A team player, ability to work & manage across different cultural environments

- Highly motivated & proactive

- Ability to deal with ambiguity/priorities and problem solving skills

- Good communication skills

- Mature & ability to function independently

- Customer, results and action orientated

- High integrity and trust

职能类别:其他

公司介绍

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司(MHDC)是酩悦轩尼诗酒业集团(Moet Hennessy)与帝亚吉欧洋酒集团(Diageo)强强联手组成,总部设在上海。
目前,在中国运营一系列国际知名品牌的产品系列, 包括干邑(轩尼诗),香槟(酩悦香槟、凯歌皇牌香槟、唐培里侬香槟王和库克香槟),单一麦芽威士忌(格兰杰单一麦芽威士忌,雅柏单一麦芽威士忌)、混合威士忌(尊尼获加黑牌及红牌)、伏特加(雪树伏特加),以及新世界葡萄酒(云雾之湾、台阶等)。
同时,酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司所属集团(MHDC)致力于在中国的长期发展,在云南德钦和宁夏银川建立了酒厂,生产葡萄酒(敖云)和起泡葡萄酒(夏桐起泡酒)。获取更多信息请访问:https://www.lvmh.com/houses/wines-spirits/

Moet Hennessy Diageo China (MHDC) is the cooperation of Moet Hennessy, the leading wine and Spirits Company under LVMH (Moet Hennessy Louis Vuitton), and Diageo, a global leader in beverage and alcohol. MHDC was established with headquarter in Shanghai.
MHDC currently operates a truly exceptional portfolio of internationally renowned brands in China. The premium lineup comprises of the well-known in their categories, including Cognac (Hennessy), Champagne (Moet & Chandon, Veuve Clicquot, Dom Pérignon and Krug), Malt Whisky (Glenmorangie, Ardbeg), Blended Whisky (Johnnie Walker Red Label, Johnnie Walker Black Label), Vodka (Belvedere), and New World wine brands (Cloudy Bay, Terrazas, etc)
The local investment projects such as the wineries in Deqin (Ao Yun) and Yinchuan (Chandon Sparkling Wine) are the signs of MHDC’s long-term commitment to China. For more information please visit:https://www.lvmh.com/houses/wines-spirits/

联系方式

  • 公司地址:地址:span南京西路1266号恒隆广场二期36楼