上海招聘Assistant Digital Content Manager

Assistant Digital Content Manager

Clarins娇韵诗化妆品（上海）有限公司

公司规模：1000-5000人
公司性质：外资（欧美）
公司行业：快速消费品(食品、饮料、化妆品)

职位信息

发布日期：2019-06-21
工作地点：上海-静安区
招聘人数：1人
工作经验：5-7年经验
学历要求：本科
职位月薪：20-30万/年
职位类别：市场企划经理/主管市场/营销/拓展主管

职位描述

Digital content creativity and development on:

1. Social Platform by campaign base

- Owned media: CLARINS weibo, wechat

- Earned media: IWOM and buzz communication

- Paid media: Part of KOLs or media platform

l Assist China Group PR Manager to plan and execute social projects by campaign and retainer basis and handle other IWOM platforms communication. Rich working experience in social campaign and brand wechat/weibo/RED/Tiktok, Bilibili management is preferred.

l Familiar with all kinds of social platforms (*** vertical media/ hot apps/ famous social media) and tools (H5, viral video production, live broadcast, etc.) Skillfully leverage them to develop the social campaigns and create positive word of mouth, strong engagement from relevant social groups (target consumers, KOL.)

l High sensitivity to fashion/beauty hotspots with strong copy skills

2. EC platform by campaign base

Liaise with CLARINS EC team to manage all EC content on Tmall, VIP.com, etc.

SOCIAL COMMUNICATION: * Develop creative and efficient social media & IWOM plan with smart budget spending. * Closely work with product marketing, PR, CRM, trade marketing and sales team to provide digital support on their activities though Social Media and other IWOM channels. * Monitor Clarins overall IWOM performance and improve the brand awareness, likability and credibility consistently by encouraging the User Generated Content. * Localize and leverage Global/Regional digital content assets and create the local ones if needed. * Explore new ideas and tools to promote Clarins a more vivid & exciting image to drive wide attention & brand desirability. * Ensure consistency of brand communication through social media platforms and digital content. * Collect and provide competitor information and best practice for internal sharing and learning. DIGITAL PROJECTS MANAGEMENT: * Manage and tracking global/regional/local digital projects in China * Provide technical support to other functions' digital innovation and initiatives * Participate and/or lead the implementation of these initiatives * Support China Group PR Manager in developing digital knowledge, expertise and evangelization of digital throughout the organization (online 2 offline activities, digital in point of sales, digital back-office productivity)

Technical skills:

- Bilingual in Chinese & English.

- 5 years + previous experience in Digital functions in B2C business and/or Digital/Social agencies in Cosmetics industry.

- Solid skills in Digital & Social communication planning & Able to deliver high-quality of execution in details.

- Good understanding of Social media platforms and how to drive engagement & SOV.

- Strong sense in digital content including copy, visual, animation.

- Strong project management skills and timeline control.

- Keen sensitive to competitor action and pioneering spirit in exploring new creative ideas in digital communication universe.

- Self-initiative and result-oriented.

Owning the stability and commitment to company with team spirit

职能类别：市场企划经理/主管市场/营销/拓展主管

公司介绍

娇韵诗的美丽故事始于1954年的巴黎。当时，Jacques Courtin-Clarins高瞻远瞩地预见到现代美肤理念，立志于为所有消费者创造美丽，谋求福祉。梦想创立一家能够充分聆听顾客心声、通过不懈创新发现和传递植萃功效的企业。这家企业将秉承尊重人与环境的发展原则。在这些信念的鼓舞下，他一手缔造了娇韵诗，并由此开启了非比寻常的企业与家族成功历程。
在全球高端护肤品市场激烈的竞争中，娇韵诗位居一线行列。随着品牌的蓬勃发展，2022年，我们即将迎来全新的高端产品线。于此同时，我们也将启动全国首批高端产品线美容顾问的招募计划。这里有进阶的职业发展、更具竞争力的薪资和更完善的产品培训。优秀的你将成为品牌发展的见证者，高端产品的先行体验者和肌肤之美的传递者。
传承经典，持续创新。加入娇韵诗，与我们一同，向美而行。

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