北京招聘

Do you have an impressive vocabulary and killer grammar? Are you that annoyingly punny person in your circle of friends with an endless wealth of memes? Then we want YOU! We’re looking for someone who not only has a way with words, but is always game to think creatively and strategically when it comes to marketing campaigns. As a Copywriter in AirAsia, we guarantee that life with the World’s Best Low-Cost Airline will be fast-paced and full of exciting experiences.    

工作职责 Role & Responsibilities :-

• Write, edit, and oversee copy production across all departments and channels. From EDMs and taglines to scripts and large-scale campaigns, your copy will touch every part of AirAsia.

       撰写、编辑和审查不同部门和渠道的文案制作，包括亚航各种营销活动或脚本的文本及口号。

• Supervise radio recordings and attend production shoots.

       参与及监督视频的制作。

• Collaborate with creative, marketing, branding and other departments.

       与创意、市场、品牌的团队紧密合作。

• Actively contribute to creative brainstorming and conceptualising of marketing campaigns.

      积极参与创意构思和营销活动的创作概念

• Develop engaging creative copy direction for marketing campaigns

      为市场营销活动的创作制定文案方向

• Collaborate with other departments to determine consistency in copy tone and style, ensuring that it complements accompanying artwork.

      与其他团队共同制定文案的语气和风格，确保所有作品的一致性

• Work together with designers to develop engaging and inspiring creatives.

      与设计师共同完成鼓舞人心的创意作品

• Maintain high standards of copywriting and exercise quality control across all deliverables.

       确保所有作品和文案的质量

• Study industry-wide trends to create engaging and culturally relevant copy that inspires and sells.

       洞察行业趋势，创作具有吸引力和文化性的文本，以激励销售

     

要求 Requirements :-

• Diploma/Degree in Advertising, Mass Communications, Media, Journalism, or English

       本科以上学历，广告学、传播学，旅游或英文类专业

• Minimum 3 years’ experience in the advertising industry or similar fields

       3年以上在广告行业或相关行业的工作经验

• Must have a well-rounded portfolio showing a variety of ATL, BTL & Digital work.

       提供个人文案作品

• Good understanding in basic design, social media platforms, web design and development, scriptwriting for video and radio.

       有设计基础，熟悉各个社交媒体平台，了解网页设计及广播视频的脚本撰写

• Language Skills: highly proficient in Traditional and Simplified Chinese, basic English is also preferred.

       文字功底扎实，语言表达能力强

• Ability to meet deadlines and adapting quickly to changes

       能接受快节奏的工作氛围

• Meticulous and self-driven

       思维活跃却又不失严谨

• Fun with a positive nature

       积极向上，喜欢一切有趣新鲜的事物

亚洲航空是世界领先的低成本航空公司，拥有超过150个横跨亚太区的航线网络。2001年营业至今，亚航已承载超过5亿名乘客，并从最早只拥有两架客机，不断扩展至拥有超过200架客机。亚航在马来西亚、印尼、泰国、菲律宾、印度及日本都设有营运总部与完善且密集的航线网络，服务范围涵括亚洲、澳洲、中东及美国等，并以身为一家真正的东盟（Asean）航空公司为傲。从2009年至2019年，亚航已连续11年被Skytrax年度世界航空调查评选为世界***低成本航空公司。

AirAsia, the world’s leading low-cost carrier, services an extensive network of over 150 destinations across Asia Pacific. Since starting operations in 2001, AirAsia has carried more than 500 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards 11 times in a row from 2009 to 2019.