北京招聘

To manage Superdry China E-commerce marketing activities in all current and newly open E-commerce stores under the supervision of line manager and smoothly work with other counterparts internal (Brand Marketing, Retail Marketing, Finance, other E-commerce functions) and external (TP, marketplaces, marketing vendors, etc.). 

 

 Brand & Retail Marketing Integration 

- Build the E-commerce marketing calendar integrated with Brand Marketing Calendar, Retail Marketing Calendar and Marketplaces Promotion Calendar to ensure cross-channel marketing consistency.

- Consolidated local marketing campaign assets such as visual materials, press release, video, event information, etc. to share and debrief other team members accordingly.

 

Consumer Relationship Management 

- With the support from TP/vendor to assist line manager to develop and manage CRM program in different stores, for examples DM in package, EDM, SMS, VIP care, GWP development, etc.

- Pre-content planning and scheduling for the band, post-implementation supervision, Weitao event planning and launch.

- Daily planning and supervision of payment traffic promotion, integrated data bank to promote crowd promotion.

 

E-commerce Initiated Campaign/Promotion

- Plan and execute the E-commerce marketing campaign, such as co-branding marketplace promotion, other promotional campaign like Tmall Super Brand Day, HuanJuRi and etc.

- Tmall activities planning and implementation, docking with the brand and combining the requirements to complete the platform brand joint activities.

 

Marketplace Social Content Management

- Plan and manage the social content on marketplaces like Tmall Weitao, JD Store News and other emerging channels/tools.

- Develop the influencer/KOLs program driving traffic to stores with expected ROI.

- Product shooting, KV shooting, process development, supervision and execution, and visual presentation of each channel.

 

Reporting:

- Develop and conduct the weekly, monthly, yearly reports or review to share with related team members.

- Develop campaign performance reports include Brand Marketing Campaign.

- Provide quarterly industrial E-commerce marketing insights report to share with related team members.

Qualification：

• Bachelor degree in marketing/ Statistics / Business preferred with good business acumen;
• At least 3 years e-marketing experience, with proven execution experience;
• E-commerce as a must;
• Working experience in TP/digital marketing/Ecom marketing is preferred;
• Fluent in communication;
• Working Knowledge of MS office programs (Word, PPT, Excel);
• Able to work under high pressure independently and be flexible in working extended hours;
• A good team player;
• Fast learner, diligent and positive working attitude;
• Experience managing vendor relationships;
• Detail-oriented and focused on quality control and execution efficiency.

      Superdry创建于2003年。Superdry是纯英国制造，以成为一个致力于高质量方向产品品牌。到目前为止，Superdry已经在全球超过20个国家销售。
      Superdry/极度干燥品牌的核心理念是价格公道。同时对细节精雕细琢。由于对于具有标志性意义的美洲文化的热爱对英式超凡剪裁技艺的崇尚。Superdry致力于创造“属于未来经典”的服装作品。极富个性的外形、人衣合一的特点、优秀的面料、独特的怀旧效果以及出色的品牌化策略和服装设计风格令Superdry在服装市场上以独特的姿态傲然而立。
      Superdry形象多变、产品众多，满足了不同社会和年龄的消费者需求。每个人都能在这里找到他们想要的风格，我们追求的核心价值观是：做到极致的质量、独特的品牌化战略、天衣无缝的上身效果以及完美无缺的面料体验。