北京招聘

Business Title: Vans Visual Merchandising Manager

GENERAL SUMMARY ：  

• Develop, drive Retail Marketing vision and strategy for brand and all product categories to fuel business growth and brand equity across Vans China Own & Operated Stores, Outlets, Partnership Stores and wholesale channels. 

• Build, drive and monitor retail marketing and Visual Merchandising from strategic planning to execution of key strategies/ initiatives in China. 

• Lead, manage and define retail marketing organization by providing the team with clear vision, coaching and motivation to support Vans values and objectives. 

• Manage Vans China retail marketing and visual merchandising budget to ensure economies of scale and synergies across all marketing plans & tools for optimum return on investment. 

• Monitor and report budget on a monthly basis, be positioned to readily identify spent, committed and planned status at all times with goals of driving retail revenue and maximizing Op Inc.

• Work closely with National Marketing Managers, Brand Marketing and partner with APAC Retail Marketing Manager to ensure that campaigns, plans and tools are aligned across all channels.  

• Collaborate with APAC Retail/ Store Design/ Property Department to further enhance store concept, develop new store opening and in-store programs and priorities. 

• Work closely with cross functions of Vans China marketing team to maximize best in class consumer experience and ensure GTM integration with Retail Marketing and Visual Merchandsing.

PRIMARY ACCOUNTABILITIES：

 

GENERAL

• Continuously improve visual presence of Vans brand at retail environment

• Regularly gather market feedback to further improve effectiveness of in-store marketing strategies/plans/tools.

• Analyze results and provide fully comprehensive reports of Vans Retail/ In-store marketing activities in the local market.

• Close collaboration with Retail, PR, Media, Brand teams to drive the integrated marketing approach. 
• Define Visual Merchandising guidelines, brief visual assets and implement tailor made solutions for own Retail, key & image accounts in the local market. Liaising with suppliers to ensure production and execution of projects in time and on budget

• Execute agreed promotional window calendar and produce assets for in-store activities. Work on brief with design team to create and keep improving window assets.
• Integrate initiatives into marketing program through close coordination with internal key relationships (Marketing, Sales, Retail).

BUDGET

• Work closely with the National Marketing Director to maximize marketing budget and grow brand presence & sales in Korea.

• Regularly analyze and review allocation of in-store budget to ensure results are in-line with plan.

• Monitor and report budget on a monthly basis, and be positioned to readily identify spent, committed and planned status at all times.

• Maximise every single investment towards the brands objectives.

ORGANISATION 

   Supervisor: National Marketing Manager & APAC Retail Marketing Manager

 

Direct Reports: approx. 2-3

 

RELATIONSHIPS

 

APAC: Retail Marketing, Art Team

 

COUNTRY: National Marketing Managers, Brand Marketing Manager, Sales, Merchandisers,

 

External: Suppliers, vendors, sponsors, event & production agencies, team riders, opinion leaders, collaboration partners and other third party partners.

 

  

QUALIFICATIONS   

The requirements listed below are representative of the knowledge, skills, and /or abilities required for the individual to be successful in this position.

 

• Marketing or Business Degree; Bachelor / Master level
• Minimum 1 year of Retail and Marketing management experience
• Deep understanding of the Vans brand, all aspects of the retail business as well as the action sports and lifestyle industries
• Language skills: Fluent in English (both written and spoken)
• Willing to travel frequently
• Analytical and strategical skills
• Team player, self confident and persuasive personality
• Strong planning, organizational and implementation skills
• Strong communication and presentation skills
• Strong computer literacy

 

 

COMPETENCIES   

• Coaching and developing others: Providing feedback, instruction, and development guidance to help others excel in their current or future job responsibilities; planning and supporting the development of individual skills and abilities. 

• Influence: Creating and executing influence strategies that persuade key stakeholders to take action that will advance shared interests and business goals. 

• Business acumen: Using economic, financial, market, and industry data to understand and improve business results; using one’s understanding of major business functions, industry trends, and own organization’ s position to contribute to effective business strategies and tactics. 

• Driving Execution: Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results.

• Operational decision-making: Securing and comparing information from multiple sources to identify business issues; committing to an action after weighing alternative solutions against important decision criteria. 

• Building strategic work relationships: Developing and using collaborative relationships to facilitate the accomplishment of work goals. 

• Driving for results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.

美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

 美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most.

We connect our deep sense of Purpose with our relentless drive to succeed to create value for a broad set of stakeholders.

Everything we do – from the products we make to the actions we take – is about enabling people to live sustainable and active lifestyles.