上海招聘China Brand Marketing Manager, Dickies

China Brand Marketing Manager, Dickies

威富服饰（中国）有限公司上海分公司

公司规模：500-1000人
公司性质：外资（欧美）
公司行业：服装/纺织/皮革

职位信息

发布日期：2019-09-09
工作地点：上海-静安区
招聘人数：1人
工作经验：10年以上经验
学历要求：大专
职位月薪：3.2-4万/月
职位类别：市场/营销/拓展经理

职位描述

Position/ Title : China Brand Marketing Manager

Coalition & Brand: Dickies

Reporting Manager (Designation): China Sales Director; Regional Marketing Director

Direct Line: 2 (Digital & Social Media AM; Marketing Supervisor)

Role & Responsibilities:

Job Definition (Key Purpose of the Job) :

The core/basic function of this position is to drive brand growth in China by understanding consumer insights, competitive context and retail environment, whilst building awareness, interest and preference for the brand.

Key Result Areas :

Responsible to oversee and guide the Brand Marketing team in China overseeing and driving execution of GTM for Product & Brand Marketing and Activations
Ensure premium brand positioning consistency with local relevancy and proper implementation of marketing strategies in China with owned and partner communications.
Establish Dickies brand in the China market, building awareness and brand equity.
Create China holistic seasonal marketing plan, working closely with retail marketing team and E-commerce teams to drive consistent stories and optimize content assets across all touchpoints.
Guide and execute, with wholesale team, seasonal holistic marketing plans and calendar and all activations for wholesale partners. Work closely with E-commerce teams for initiation of brand activities with e-commerce partners and titans to drive traffic and conversion rates.
Work closely with E-commerce teams to oversee and approve content developed for the platform.
Oversee with direct reports, PR and social media strategy, including KOL and content management for China market. Work closely with Retail marketing team to manage brand activities at seasonal China sales meetings.
Manage research and consumer insight initiatives for China with CI team.
Effectively manage regional marketing budget & demonstrate strong agency leadership
Work closely with regional marketing teams for feedback and approvals.
Maximise every single investment towards the brand objectives.

Key performance indicators:

· Brand search index

· Brand health tracker index

· Revenue target

· Consistent brand execution across China

· Adoption by markets on recommended actions

· Co-share EC and Digital marketing KPIs (CTR, and specific activation KPIs)

Competency Requirements :

Behavioral Competencies

Essential –

o Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message

o Innovation/innovative thinking: Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities

o Business Acumen: Ensuring all decisions are related to current and future business opportunities. o Driving for results: Setting high goals for personal and group accomplishments

o Building partnerships: Identifying opportunities and taking action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals.

o Building Positive Working Relationships: Developing and using collaborative relationships to facilitate the accomplishment of work goals.

Desirable –

o Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements or cultures.

o Customer focus: Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs

o Gaining Commitment: Using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved.

o Strategic Decision Making: Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal or vision; committing to a course of action to accomplish a long-range goal or vision.

Functional Competencies –

List down specific set of functional skills required to perform in this role

· Basic Microsoft office

Experience

Minimum Relevant Experience:

Bachelor’s Degree or equivalent in Business or Marketing
8+ years of combined professional experience in marketing strategy and leadership, and managing marketing across disciplines digital, retail, media.
3+ years of team management experience
Strong interpersonal skills
Equally comfortable co-developing a strategy & also implementing it with in-country teams day-to-day.
Should be self-motivated able to work effectively in an autonomous environment, proactive and persistent

Minimum Supervisory Experience: 3+ years

Nature of Work: Experience in fashion industry preferred

Academic Qualifications

Minimum Degree Held: Bachelor Degree

Subject Expert In: Marketing, Information Systems, Interactive Marketing or relevant subject

Language Proficiency:

Fluent in : Mandarin and English (preferred)

Specific Working Conditions

Frequency of Travel: 30% of time

职能类别：市场/营销/拓展经理

关键字：marketing 市场营销品牌经理

公司介绍

美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most.

We connect our deep sense of Purpose with our relentless drive to succeed to create value for a broad set of stakeholders.

Everything we do – from the products we make to the actions we take – is about enabling people to live sustainable and active lifestyles.

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