广州招聘Director of Admissions and Marketing

Director of Admissions and Marketing

诺德安达

公司规模：1000-5000人
公司性质：外资（欧美）
公司行业：教育/培训/院校

职位信息

发布日期：2019-09-11
工作地点：广州
招聘人数：1人
工作经验：5-7年经验
学历要求：本科
职位月薪：3-4万/月
职位类别：销售总监

职位描述

Key Responsibilities:

Adapt and implement the Parent Experience Journey for the school.
? Lead the design and delivery of all key touch-points for parents and children throughout the entire PEJ, based on a deep understanding of their needs so that families experience the school’s story and promises in action.
? Lead, develop and execute best practice throughout the entire PEJ leveraging the global and bilingual toolkit, framework communications and striving for outstanding standards.
? Lead the implementation of our Nord Anglia Admissions Signatures leveraging the global and bilingual toolkit and group examples of best practice.

Lead, coach and guide the Admissions team to deliver annual enrolment targets.
? Develop, execute and regularly monitor marketing, retention and admissions plans.
? Lead and drive strategies to generate enquiries through both online and offline campaigns.
? Develop key processes and lead team to guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout.
? Oversee all parent communication to ensure responsiveness (24-hour response times during working week), quality (written and verbal language, structure and attention to detail) and attitude (team warmth and enthusiasm).

Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning.
? Oversee data capture and lead management through iSAMs currently and CRM when it launches and ensure that team adhere to NAE business rules in relation to data capture and management.
? Lead the review of school enrolment data to identify opportunities and risks and develop plans to unlock and mitigate.

Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.
? Together with the Marketing Manager and Regional Head of Marketing, develop the school brand equity and USP within local market parent and competitor context and aligned to the Nord Anglia brand position, together with the school message house and brand style guide.
? Oversee the implementation of the school brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral including core Nord Anglia brand and marketing campaigns such as Juilliard, MIT, UNICEF and Global Campus.

Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.
? Lead, coach and develop school Marketing, Admissions and Communications team members to deliver against targets.
? Support the Principal to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.

Required Skills, Competencies and Experiences

? Degree qualified
? Bilingual English / Mandarin speaker
? 7-10 years’ experience in a Sales/Marketing role with demonstrated success in growing/increasing sales in a competitive market
? Experience of having worked within a service delivery sector, education sector experience a bonus
? Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
? Understands and is able to build strong customer advocacy and repeat client loyalty and retention
? Strong analytical skills and proven record of using data and research to support initiatives undertaken
? Ability to build, manage and motivate cross functional high performing teams
? Experience of working with CRM systems and integration with the sales life cycle
? Experience in monitoring competitor market activity
? Experience in using digital and social media trends and tools to influence the sales life cycle

What we offer:
As a member of the Nord Anglia Education family of schools, joining our team means you will be a part of networked admissions and marketing team where ideas, learning and best practice are shared. This vibrant cross border exchange and collaboration is encouraged and supported at every level and is exciting to be a part of. The role offers a challenging and diverse full-time position in a dynamic and growing school. We offer the exciting opportunity to help showcase the stories of our students and support our community to be a fun and inviting place for all our families.

职能类别：销售总监

公司介绍

诺德安达教育集团是全球领先的高端学校经营者。我们在中国、欧洲、中东、东南亚及北美等25个国家经营管理着55所高端学校（包括战略合作模式下开办的学校），并在这些学校中为超过5万名学生提供高品质的教育。我们主要服务于年龄段从幼儿园至中学毕业的学生群体(K-12)。我们所有的学校奉行同一理念：对我们的学生、员工及学校大家庭抱有热望，志在高远，并在这一理念的推动下奋力前行。

每一位家长都希望给予孩子最优质的教育，在通往这一目标的道路上我们与您同行。诺德安达教育立志为学生提供超越传统、拥有更为广阔视角的一流教育。我们在全球名声斐然，这帮助我们吸引了来自世界各地优秀的人才。我们为学生创造多元化的学习机会，激发他们的学习热情。

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