Marcom Mgr-Smsp(职位编号：808884)
微软销售市场和服务集团 （SMSG）
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：计算机软件
职位信息
- 发布日期：2012-11-13
- 工作地点：北京
- 招聘人数：1
- 工作经验：一年以上
- 学历要求：本科
- 语言要求：英语良好
普通话良好 - 职位类别：市场/营销/拓展经理
职位描述
Job Category: Marketing
Location: China, Beijing
Job ID: 808884
Division: Marketing
The Anti-Piracy group is responsible for:
- Reduce the economic loss from software piracy while maintaining usage share and a good customer and partner experience; this is accomplished via the three pillars of
o Drive IPR (Intellectual Property Rights) Awareness
o Convert Piracy
o Prevent Piracy
- Need to strike the balance between a strong sales focus while maintaining a good CPE when applying our AP tool set
- Defining and communicating the value proposition of Genuine Software to customers, partners, media, stakeholders, employees and the public at large
- Developing and executing the end-to-end AP plan across segments, channels, and products as well as leading the anti-piracy virtual team; bridge between LCA, the segments and the BGs
- Facilitating core, sub-wide programs for anti-piracy
- Making significant breakthroughs in the piracy rate of Microsoft products in China
- Defining and orchestrating Microsoft’s anti-piracy strategy in PRC; advising Hong Kong and Taiwan subs on their Anti-piracy programs
- Successful management of GCR AP scorecard
Roles and responsibilities:
- Responsible for planning and implementing AP marketing strategy in the PRC sub; coordinating with sales, partner team, LCA and Public Relations groups to ensure delivery
- Responsible for coordinating marketing activities with third parties like the Business Software Alliance (BSA)
- Coordinate and facilitate cross-subsidiary execution on marketing related to enforcement case wins
- Identifying and developing new content related to Anti-Piracy and Intellectual Property Rights (IPR)
- Planning and executing campaigns designed to increase awareness and buying preference for genuine Microsoft software
- Sharing content and campaigns with other marketing groups
Requirements:
- Marketing, Consulting or Sales background; MNC experienced preferred
- Minimum bachelor’s degree at top tier university, prefer Master’s degree
- Subject matter expert that manages to align and cooperate with all stakeholders across the company, strong v-team leadership
- Excellent communication and interpersonal skills
- Passion for IPR/AP
- Ability to execute on wide range of marketing activities; e.g. campaign planning and project management for direct marketing, events, digital marketing and media engagement
- Ability to rapidly learn new marketing tools and skills
- Detail oriented and accountable
- Flexibility in regards to work schedule and travel
- Strong English written and verbal skills are a must; Mandarin language preferred
Microsoft is an equal opportunity employer and supports workforce diversity.
GCR:CN:Sales:EN
Location: China, Beijing
Job ID: 808884
Division: Marketing
The Anti-Piracy group is responsible for:
- Reduce the economic loss from software piracy while maintaining usage share and a good customer and partner experience; this is accomplished via the three pillars of
o Drive IPR (Intellectual Property Rights) Awareness
o Convert Piracy
o Prevent Piracy
- Need to strike the balance between a strong sales focus while maintaining a good CPE when applying our AP tool set
- Defining and communicating the value proposition of Genuine Software to customers, partners, media, stakeholders, employees and the public at large
- Developing and executing the end-to-end AP plan across segments, channels, and products as well as leading the anti-piracy virtual team; bridge between LCA, the segments and the BGs
- Facilitating core, sub-wide programs for anti-piracy
- Making significant breakthroughs in the piracy rate of Microsoft products in China
- Defining and orchestrating Microsoft’s anti-piracy strategy in PRC; advising Hong Kong and Taiwan subs on their Anti-piracy programs
- Successful management of GCR AP scorecard
Roles and responsibilities:
- Responsible for planning and implementing AP marketing strategy in the PRC sub; coordinating with sales, partner team, LCA and Public Relations groups to ensure delivery
- Responsible for coordinating marketing activities with third parties like the Business Software Alliance (BSA)
- Coordinate and facilitate cross-subsidiary execution on marketing related to enforcement case wins
- Identifying and developing new content related to Anti-Piracy and Intellectual Property Rights (IPR)
- Planning and executing campaigns designed to increase awareness and buying preference for genuine Microsoft software
- Sharing content and campaigns with other marketing groups
Requirements:
- Marketing, Consulting or Sales background; MNC experienced preferred
- Minimum bachelor’s degree at top tier university, prefer Master’s degree
- Subject matter expert that manages to align and cooperate with all stakeholders across the company, strong v-team leadership
- Excellent communication and interpersonal skills
- Passion for IPR/AP
- Ability to execute on wide range of marketing activities; e.g. campaign planning and project management for direct marketing, events, digital marketing and media engagement
- Ability to rapidly learn new marketing tools and skills
- Detail oriented and accountable
- Flexibility in regards to work schedule and travel
- Strong English written and verbal skills are a must; Mandarin language preferred
Microsoft is an equal opportunity employer and supports workforce diversity.
GCR:CN:Sales:EN
公司介绍
微软本着与合作伙伴共同成长、共同发展的宗旨深入开拓中国本地市场。作为一家软件平台厂商，微软通过合作伙伴业务模式，努力促进信息技术产业生态系统的建设。我们通过合作伙伴把微软的产品和服务送到用户手中，通过合作伙伴基于微软的平台开发丰富的、最适合中国市场的应用产品和解决方案来满足用户的需求。
微软与政府有关部门及其他机构合作，积极推动缩小数字鸿沟，以帮助各层次、各地区的人们实现自己的最大潜能。多年来，无论是开展“携手助学”支持农村和边远地区教育、推进“农村信息化”建设让农民通过信息技术脱贫致富，还是实施“潜力无限”项目，合作成立社区学习中心，扶助弱势人群，都体现了我们致力于成为优秀企业公民的不懈努力。
微软通过开发众多的软件产品和服务并提供相应的生产、授权和支持，向用户传递商业价值。目前，微软在中国业务涉及Windows客户端、服务器平台和开发工具、信息工作者产品、微软商务管理解决方案、移动及嵌入式设备、MSN和家庭消费及娱乐产品等七个方面。
欢迎浏览公司网站：http://www.microsoft.com/china
微软与政府有关部门及其他机构合作，积极推动缩小数字鸿沟，以帮助各层次、各地区的人们实现自己的最大潜能。多年来，无论是开展“携手助学”支持农村和边远地区教育、推进“农村信息化”建设让农民通过信息技术脱贫致富，还是实施“潜力无限”项目，合作成立社区学习中心，扶助弱势人群，都体现了我们致力于成为优秀企业公民的不懈努力。
微软通过开发众多的软件产品和服务并提供相应的生产、授权和支持，向用户传递商业价值。目前，微软在中国业务涉及Windows客户端、服务器平台和开发工具、信息工作者产品、微软商务管理解决方案、移动及嵌入式设备、MSN和家庭消费及娱乐产品等七个方面。
欢迎浏览公司网站：http://www.microsoft.com/china