北京招聘

Responsibilities: 1. Own Media Channel Content Management and Editing自媒体平台管理及撰写 ·

Responsible for the daily writing of copies editing (original or semi-original) related to marketing projects, such as new media copy writing content, various types of new media copy writing, including advertorial, video scripts, posters, and other creative copy writing; Plan ahead monthly communication content and copy writing for marketing projects. · Write all kinds of high-quality and communicative content according to the content direction of the project; plan, creative assistance, Wechat & Weibo，etc. Owned media accounts operation ·

Good at chase and create hot topics, changeable style of writing, based on the needs of fans, compiling more dissemination of the contents ·

Track the effect of push content and interact in time. ·

负责市场推广项目所涉及的文字编辑（原创或半原创）如新媒体文案内容的日常撰写，多种类型的新媒体文案，包含软文、视频脚本、海报等创意文案输出；提前规划服务于市场推广的文案计划以及内容。 ·

根据市场推广项目，制定的内容方向，撰写各种优质、有传播性的内容；方案的策划、创意辅助、双微等官方账号运营； · 善于捕捉热点和制造话题，文风多变，基于粉丝需求，编撰更具有传播性的文案； ·

跟踪推送内容效果，及时互动。

2. Branding & Advertising 品牌推广 ·

Layout media plan according company business strategies & marketing calendar ·

Media resource integration, Maximize Media value for brand awareness building, product and promotion, within media budget ·

O2O Media event planning and execution ·

Manage media budget, contract, and invoicing for monthly accuracy ·

配合公司战略需求，参与品牌传播策略、计划，整合媒介传播推广品牌； ·

媒体资源整合，服务于品牌推广、产品和活动推广需求，在计划预算内将媒体效应最大化； ·

O2O活动媒体邀请与活动落地执行。 ·

有效管理媒体预算，每月及时更新下月媒体计划

3. Media Relationship Management媒体关系管理 ·

Build, explore, expand and maintain media relations with digital media platforms ·

Track and monitor F&B industry and competitors trends, highlight competitor media activities monthly. ·

Fast response according to F&B industry trends and big news, help brand catch up with the flow ·

Deal with all kinds of company related news and crisis public relations cases, enable to find and improve them with early warning, handling them in time. ·

媒介关系拓展与维护、并建立持续良好关系，开发新媒体资源； ·

监测和追踪公司及同行或竞品的相关新闻，每月更新行业，竞品媒体动向/事件 ·

掌握整个行业的舆论导向和信息传播动态，做好相应的舆论引导； ·

应对与处理各类公司相关新闻，完善危机公关的预警和处理机制；

Skill Requirements: 所需技能

a. Technical skills 专业技术能力 ·

Experience in digital media editing ·

Experience in media event projects and exposed to IMC mkt projects is a plus ·

Public relation or journalism background will be nice to have, or first to consider ·

Able to edit press release，statement of speech，and digital media contents ·

Excellent literal skills and communication skills ·

Team player and interested in marketing activities ·

有新媒体编辑经验者优先考虑 ·

有操作过或者参与过媒体/市场活动者优先考虑 ·

本科以上学历，公关、新闻等相关专业优先 ·

能够熟练撰写新闻稿、发言稿以及社交媒体软文； ·

优秀的文字功底、优秀的表达沟通能力 ·

有团队协作精神，对市场营销有着浓厚兴趣者优先

b. Personal skills 个人能力 ·

Excellent in office software ·

Illustrator and Photoshop is a plus ·

熟练操作Office软件 ·

会AI和PS者优先考虑

创立于2016年，GREYBOX COFFEE凭借对咖啡的热爱，和不满足现状的极客精神，打开了乘载roseonly.的灰色盒子，发现无边际的精品咖啡世界。

GREYBOX COFFEE所定义的精品咖啡，坚持使用精品咖啡协会(SCA)评分80分以上咖啡豆新鲜烘培，选用每周从澳洲空运的新鲜牛奶，搭配专业咖啡设备，由世界冠军咖啡师共同打造精品咖啡团队，紧跟世界咖啡潮流，严格把关每一杯咖啡的出品，致力于分享精品咖啡中的丰富香气与独特风味。

对于咖啡的投入，让GREYBOX COFFEE覆盖了上海、北京、杭州、成都、深圳、重庆、南京、广州、武汉等中国主要城市，每家店皆坐落于城市核心，以极简风格作为主要设计基调，金属材质表达冷静，木质桌椅传达温暖，充满自然气息的水培植物平衡整体氛围，打造每一位顾客专属的咖啡体验空间。

2017年完成一亿元人民币融资，估值达到一亿美元，未来将持续在中国主要城市展店，开拓海外城市，打造国际精品咖啡品牌。

GREYBOX被《That’s Shanghai》评为“2017年度精品咖啡”。