通路营销主管(非即饮渠道)ID42775
酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2019-08-02
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:大专
- 职位月薪:0.8-1万/月
- 职位类别:市场通路经理/主管
职位描述
RESPONSIBILITIES:
- Trade Related Resource Allocation and Tracking
1. Help Trade Marketing Manager to design a methodology to allocate trade related resources following the guidelines and schemes agreed
2. Design a process to track the implementation of above resource allocation by brands
3. Conduct resource usage effectiveness analysis on monthly basis and build up the communication mechanism to share the results with key stakeholders
4. Optimize the methodology and the process to reflect the concerns of all the key stakeholders
- To work on other Ad Hoc project
- Trade Marketing Department Infrastructure building and optimization
1. Maintain Trade Marketing commercial database or other platform to insure information sharing between brand marketing, trade marketing and sales
2.Maintenance of Sales Play Book: this will include annual and monthly updating of the content and system structure of Sales Play Book for his or her channel
REQUIREMENTS:
Education:
- University graduate from a good school in Business/Marketing or related disciplines.
Languages:
- Fluent in spoken & written Mandarin & English.
Professional experience & know how:
- Min 5 years of relevant experience in marketing/ sales gained from FMCG/ retail/ luxury goods industry or relevant management consultancy experience.
- Fair understanding of the wine & spirit industry.
Technical & management skills:
- Able to demonstrate quantitative ability.
- Strong commercial marketing sense and be insightful on consumer understanding.
- Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising.
- Good creative and strategic thinking as well as logical analytical skills.
Personal & interpersonal skills:
- A high degree of personal presence with good networking, influencing and communication skills.
- Good negotiation and strong social skills
- Strong presentation skills.
- Highly motivated individual, energetic, enthusiastic and team orientated.
- People management and motivational skills.
- Excellent team player who demonstrates open-minded leadership capability.
职能类别: 市场通路经理/主管
公司介绍
目前,在中国运营一系列国际知名品牌的产品系列, 包括干邑(轩尼诗),香槟(酩悦香槟、凯歌皇牌香槟、唐培里侬香槟王和库克香槟),单一麦芽威士忌(格兰杰单一麦芽威士忌,雅柏单一麦芽威士忌)、混合威士忌(尊尼获加黑牌及红牌)、伏特加(雪树伏特加),以及新世界葡萄酒(云雾之湾、台阶等)。
同时,酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司所属集团(MHDC)致力于在中国的长期发展,在云南德钦和宁夏银川建立了酒厂,生产葡萄酒(敖云)和起泡葡萄酒(夏桐起泡酒)。获取更多信息请访问:https://www.lvmh.com/houses/wines-spirits/
Moet Hennessy Diageo China (MHDC) is the cooperation of Moet Hennessy, the leading wine and Spirits Company under LVMH (Moet Hennessy Louis Vuitton), and Diageo, a global leader in beverage and alcohol. MHDC was established with headquarter in Shanghai.
MHDC currently operates a truly exceptional portfolio of internationally renowned brands in China. The premium lineup comprises of the well-known in their categories, including Cognac (Hennessy), Champagne (Moet & Chandon, Veuve Clicquot, Dom Pérignon and Krug), Malt Whisky (Glenmorangie, Ardbeg), Blended Whisky (Johnnie Walker Red Label, Johnnie Walker Black Label), Vodka (Belvedere), and New World wine brands (Cloudy Bay, Terrazas, etc)
The local investment projects such as the wineries in Deqin (Ao Yun) and Yinchuan (Chandon Sparkling Wine) are the signs of MHDC’s long-term commitment to China. For more information please visit:https://www.lvmh.com/houses/wines-spirits/
联系方式
- 公司地址:地址:span南京西路1266号恒隆广场二期36楼