北京招聘

Key Responsibilities

• Support on TDS marketing program planning & execution including new product launch campaign, sales promotion event, offline in-store/mall event, movie synergy campaign etc., mainly focused on offline & O2O marketing programs.
• Collaborate with CPC team on cooperate digital marketing programs as well as to maintain the existing partnership with digital partners to drive TDS traffic.
• Support on overall TDS marketing calendar management by collecting & consolidating internal marketing related information, to fulfill the business needs.
• Manage the operation of TDS key social account (Wechat & Weibo) by day-to-day dealing with social agency and coordinating with internal team for feedback & alignment. Initiate marketing activities & create engagement to recruit new fans.
• Support on the implementation of TDS new marketing initiatives like Wechat mini program project & TDS CRM program.
• Manage the creative assets and well utilize on marketing campaign & social/digital platforms
• Closely work and coordinate with 3rd party agencies/vendors to ensure the qualified deliverables on schedule
• Monitor the performance result and deliver the regular reports of related marketing programs.
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Knowledge and Skill Requirements

• Fluent in English
• 3 years+ marketing/PR experiences, familiar with offline marketing event execution & social account operation, basic knowledge of digital marketing & EC marketing.
• Good command of Microsoft applications, communication and coordination skills and good at writing.
• Ability to simultaneously prioritize and multi-task projects
• Agency working background is preferred (PR/ social/ marketing related service provider).

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