北京招聘

The CVO Channel Activation Manager leads the planning, development and execution of the
Marketing programmes in the CVO indirect channel and OEM FWS to help delivery of
distribution, volume, turnover and gross margin targets.

？ Develop the annual CVO indirect channel marketing plan, align with sales and trade support
teams, and work closely with them to execute the marketing activation plans to support
delivery of distribution, volume, turnover, gross margin and market share targets in CVO
indirect channel incl. IWS, fleets etc.
？ Prepare the annual marketing plan for the CVO OEM FWS Channel to ensure that Dealer
Penetration, volume, turnover and gross margin targets are met. Lead the execution of OEM
FWS marketing plans for CVO in market.
？ Work with Global CVO team to adapt the offer to fit for local market and drive the
implementation of Global CVO channel strategy and offers as part of marketing plans. This
requires developing a key interface with sales on operational issues.
？ Optimise FWS cross brand activities by working closely with Brand, PR & Sponsorship teams
and with Sales for programme implementation.
？ Works closely with distributors for building capabilities in workshop marketing and driving
execution of programs as per annual marketing plans
？ Manages local marketing spend (ASP) per agreed budgets
？ Monitor implementation of programmes as per marketing plans to ensure on time, within
budget delivery and adequate return on investments.
？ Work with CVO product manager to develop product portfolio and NPD plan for the OEMs
and delivery the launch campaign with OEMs.
？ Provide channel insight inputs to CVO/Industrial Marketing Manager to develop an insightful
CVO Marketing Plan
？ Monitor Pricing execution in the indirect and OEM FWS channel as per Pricing Strategy and
CVO & Industrial
Marketing
Manager
Industrial Product
Portfolio
Manager
Industrial Product
Portfolio
Manager
Industrial
Activation
Manager
CVO Product &
Brand Manager
CVO & Industrial
MKT Exec -
Challenger
CVO Channel
Activation
Manager
2
OEM agreements
？ Develop and implement a systematic approach through the embedding of relevant OMS
elements and ensuring appropriate risk reviews are undertaken appropriately.
？ Understand, embed within the team and fulfil agreed specific Product Quality & Compliance
accountabilities which apply to the role of Europe FWS Marketing Manager, as part of the
Auto Marketing role card.

Educational background
？ University degree in Marketing or equivalent experience

Experience
？ Experience in Marketing esp. B2B and B2B2C marketing activation
？ Experience in disciplined marketing campaign execution
？ Experience of working with agencies across multiple channels and countries
？ Experience of working in a matrix organization
？ Lubricants experience desirable but not essential
？ Strong interpersonal and communication skills
？ A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour
and actions

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