Product Manager-产品经理
隐适美中国 Invisalign
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:医疗设备/器械
职位信息
- 发布日期:2019-07-06
- 工作地点:广州-越秀区
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位类别:产品/品牌经理 市场/营销/拓展经理
职位描述
Grow products and expand market share by ensuring clear brand positioning and favorable physician perception leading to preferred treatment, launching new product effectively, and helping physicians build clinical confidence, particularly focusing on beauty hospitals. Being a strategic driver to support the fast growth of China GP business with strong analytical and implementation skills, customer-orientation approach, and collaborative mindset.
Define market, develop brand strategy and drive GTM capability improvement to achieve business growth in Prosthodontic channel.
- Deliver the financial numbers including product sales, marketing budget and key metrics mobilize the resources to support the growth of the prosthodontic channel.
l Support to develop brand strategy, market positioning to build strong brand equity in China prosthodontic channel.
l Product management responsibility, including pricing and portfolio strategy, provided analytical support and tactical advices for portfolio optimizations, launch new products with strong activation plan to increase product uptake rate.
- Expand and maintain KOL/associates’ resource to enhance brand’s professional superiority.
- Identify market potential in different market segments and to create penetration plan to build market leadership in prosthodontic channel.
l Support to develop and manage claims, develop and localize sales toolkits in line with sales effectiveness initiatives
- Monitor competitors’ activities and propose measures
- Work together with sales team on local deployment including sales support, training, product launch events, customers’ practice marketing support, performance tracking for prosthodontic channel.
- Consolidate feedback and market insights collected by field marketing specialists and input to strategy building and implementation
- Report to Marketing Manager, prosthodontic channel of China
- Collaborate with the sales team and clinical team
- Work with other support functions
- Strong implementation, excellence in execution and attention to details
- Analytical skill
- Team contributor who cultivates collaborative work environment
- Customer focused
- Effective communication
- Fast learner (clinical, regulation, etc)
- Proven track record with more than 4-6 years of product management and/or sales, training, KOL management experience from healthcare industry, like Pharmaceutical or Medical device in China. Dental or medical aesthetic experience is plus
- Comfortable to work in multidisciplinary and multicultural organization
- Good to have sales experience
- BA degree is must in a medical or healthcare major; MBA is a plus
- Good spoken and written communication skill with Chinese and English
- Skillful at producing documents with MS office programs
- Able to travel extensively local and abroad (more than 30% of working hours)
职能类别: 产品/品牌经理 市场/营销/拓展经理
公司介绍
爱齐公司强调创新、以结果为导向、以客户与团队合作为中心、自我领导的能力与精神,为员工提供多元化的发展空间,并为员工创造学习、友好、合作、健康的工作环境。我们竭诚邀请充满工作激情,具有挑战精神的精英加入到我公司,共同创造你与公司的成功!
联系方式
- Email:anguo@aligntech.com
- 公司地址:上海市徐汇区天钥桥路333号腾飞大厦2201室 (邮编:200030)