北京招聘

POSITION SUMAMRY AND KEY TASK DESCRIPTION:

  

  

To manage PUMA eCommerce marketing activities in all current and newly open eCommerce stores under the supervision of line manager and smoothly work with other counterparts internal (Brand Marketing, Retail Marketing, Finance, other eCommerce functions) and external (TP, marketplaces, marketing vendors, etc.). 

  

• Performance Marketing

  

- Budget controlling and ROI driving according to given budget and ROI target;

- Manage performance marketing plan to drive traffic to the stores and ensure execution excellence with the support from performance marketing agency/vendor.

  

• Brand & Retail Marketing Integration  

- Build the eCommerce marketing calendar integrated with Brand Marketing Calendar, Retail Marketing Calendar and Marketplaces Promotion Calendar to ensure cross-channel marketing consistency ;

  

- Consolidated local marketing campaign assets such as visual materials, press release, video, event information, etc. to share and debrief other team members accordingly;

  

• Consumer Relationship Management  

- With the support from TP/vendor to assist line manager to develop and manage CRM program in different stores, for examples DM in package, EDM, SMS, VIP care, GWP development, etc.

  

• eCommerce Initiated Campaign/Promotion

- Plan and execute the eCommerce marketing campaign, such as co-branding marketplace promotion, other promotional campaign like Tmall Super Brand Day, HuanJuRi and independent cn.puma.com promotion, etc.

• Marketplace Social Content Management

- Plan and manage the social content on marketplaces like Tmall Weitao, JD Store News and other emerging channels/tools;

- Develop the influencer/KOLs program driving traffic to stores with expected ROI;

• Reporting:

- Develop and conduct the weekly, monthly, yearly performance marketing reports or review to share with related team members;

- Develop campaign performance reports include Brand Marketing Campaign;

- Provide quarterly industrial eCommerce marketing insights report to share with related team members.

  

Qualification：

1. Bachelor degree in marketing/ Statistics / Business preferred with good business acumen;

2. Above 6 years e-marketing experience, with proven execution experience;

3. E-commerce as a must;

4. Working experience in TP/digital marketing/Ecom marketing is preferred;

5. Fluent in communication;

6. Working Knowledge of MS office programs (Word, PPT, Excel);

7. Able to work under high pressure independently and be flexible in working extended hours;

8. A good team player;

9. Fast learner, diligent and positive working attitude;

10. Experience managing vendor relationships;

11. Detail-oriented and focused on quality control and execution efficiency.

  

PUMA是全球知名的运动品牌，设计，开发，销售并推广各种鞋类、服装以及配件产品。70余年来，PUMA始终致力于通过为全球追求极致速度的运动员们提供优质的产品，并以此来不断推动体育与文化的长足发展。PUMA提供包括足球、跑步、训练、篮球、高尔夫及赛车领域的运动产品和源自运动灵感的生活系列产品。PUMA同***设计师与品牌携手合作，将其在运动界的影响力注入街头文化与时尚领域。PUMA集团旗下品牌包括：PUMA、Cobra Golf以及stichd。PUMA总部位于德国赫尔佐根，在全球范围内拥有逾14,000名员工，产品远销120多个国家和地区。