北京招聘

The incumbent will report to the Lincoln China Communications Director, and will develop Lincoln’s corporate communication strategies and key messages to ensure a smooth communication with national key industry and finance media in order to improve Lincoln’s corporate identity and brand reputation among external stakeholders. Furthermore, this role has to take the lead of defining media strategies for Lincoln Communications team and manage to build and retain strong media relations.  

Position responsibilities:

• Coordinate with the skill teams across Lincoln brand to identify communication opportunities and develop effective PR messages accordingly
• Create and organize media campaigns and engagement activities to increase Lincoln’s corporate and brand visibilities on national key industry and finance media
• Manage executive profiling and plan media interviews and workshops to communicate Lincoln’s strategy and commitment to the Chinese market
• Integrate communication assets to create a systematic communication calendar to deliver Lincoln’s news stories in a consistent manner
• Apply clear media strategies to enhance media relations and communication frequency
• Oversee media exposure and resolve media issues efficiently to avoid negative publicity
• Initiate communications proactively with industry key opinion leaders and analysists to build a stronger corporate influence
• Analyze PR share of voice to review effectiveness of communication efforts and tactics. Lead necessary changes in the aim of achieving the maximum outcomes

 
Area of professional exposure:

• 6+ years’ experience in corporate communications or economics reporting
• Strong in corporate messaging development and smart in application of PR technique and tactic
• Able to create trust in all. Positive and proactive in driving changes for an ambitious goal
• Quick learner and logical thinking
• Result driven and able to inspire the team to strive after the set target
• Strategic in dealing with work conflict and always prioritizing the company’s interest over personal achievement

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。