E-Specialist 数字营销专员
励展博览集团
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:公关/市场推广/会展
职位信息
- 发布日期:2019-05-07
- 工作地点:上海
- 招聘人数:1人
- 工作经验:1年经验
- 学历要求:本科
- 职位月薪:6-8千/月
- 职位类别:SEO/SEM
职位描述
Overall Responsibility/工作概述:
The E-Specialists will be responsible for the execution of the E-marketing Campaigns and advertising investment for show teams. Under the E-marketing plan as per agreed timeline and ensure website and some paid channels campaigns planning, execution and campaign results measurement. He/She is able to communicate with show teams regularly.
Scope of Responsibilities/工作职责:
Mandatory:
1. SEM and other paid channels campaigns planning and implementation.
2. Campaigns monitoring and performance measurement.
3. Digital accounts management, data management and analysis.
4. Co-work with internal such as show teams and coordinate with external vendors or media channels.
5. Report requirements, ideas, e-metrics and best practice cases back to the E-Marketing Supervisor.
6. Target audience analysis.
7. Know SEO knowledge and some basic HTML code to help show teams’ websites meet basic SEO standards.
8. Skill in Google Analytics tool or Baidu Tongji.
Qualifications/任职资格:
1. E-commerce, marketing, science and engineering majors and other related majors; bachelor degree or above.
2. 1-2 years’ experience in digital marketing field (SEM/SEO) and better if having successful SEM campaigns cases.
3. Sensitive to data and have certain data analysis capabilities.
4. Skill in Google Analytics tool or Baidu Tongji.
5. Good analytical report writing ability, able to produce professional analysis reports.
6. Good in English both verbal and written.
7. Excellent Microsoft Office skills, such as PPT, EXCEL.
8. Have basic knowledge of HTML.
9. Brilliant communication skills.
10. Easygoing, positive, responsible, diligent and willing to share new thinking and learn new skills continually.
职能类别: SEO/SEM
公司介绍
RX(励展)旨在为个人、行业社群和组织建立业务。我们将数据和数字产品相结合,帮助客户在我们主办的跨越43个行业、22个国家的400多场展会活动中了解市场信息、寻源产品和完成交易,从而提升面对面活动的影响力。
RX满怀热情对社会产生积极影响,并充分致力于为所有员工创造一个包容的工作环境。RX是RELX(励讯集团)的一部分,RELX是一家为专业和商业客户提供基于信息的分析和决策工具的全球供应商。
关于RXGC
RXGC(励展大中华区)历经40 年的快速发展,在国内拥有多家成员公司、合资企业和约500名员工, 每年举办约70场展会,吸引来自中国和全球的3万余家展商和上百万名专业观众参与,服务12 个专业领域并聚焦7个行业:汽车制造;电子制造;智能制造; 礼品与零售;医疗与健康;印刷包装;餐饮与娱乐。自2020年,RXGC还推出了在线展会、混合模式展会及在线会议,突破时空疆界,在全年为行业社群提供产品展示、连接建立、洞见分享及知识学习的服务。
关于RELX
RELX(励讯集团)是一家为专业和商业客户提供基于信息的分析和决策工具的全球供应商。RELX的客户遍布全球180多个国家,在全球约40个国家设有办事处,拥有超过33,000名员工,其中近一半在北美。励讯集团母公司RELX PLC 的股票在伦敦、阿姆斯特丹和纽约证券交易所交易,使用以下交易代码:伦敦: REL; 阿姆斯特丹: REN; 纽约: RELX。市值约为330亿英镑、390亿欧元、470亿美元。
了解更多励展信息:
公司LinkedIn账户名:Reed Exhibitions Greater China
公司微信公众号: 励展博览集团
公司招聘公众号:励展博览集团微招聘
联系方式
- Email:Linda.gao@reedexpo.com.cn
- 公司地址:上海市静安区裕通路100号宝矿洲际商务中心42楼