北京 [切换城市] 北京招聘北京市场/营销招聘北京市场分析/调研人员招聘

客户洞察与数据管理经理

励展博览集团

  • 公司规模：500-1000人
  • 公司性质：外资（欧美）
  • 公司行业：公关/市场推广/会展

职位信息

  • 发布日期：2019-08-26
  • 工作地点：北京
  • 招聘人数：1人
  • 工作经验：5-7年经验
  • 学历要求：本科
  • 职位月薪：1.5-2.5万/月
  • 职位类别：市场分析/调研人员

职位描述

工作职责:

Customer Insights including but not limited to developing an in-depth understanding of customers and customer needs, synthesizing findings, and applying effectively to support customer needs, NPS, value propositions, new revenue opportunities, business strategies and innovation. He/she will implement and optimize processes to maximize our customer insight efforts and results.
Data management including but not limited to, customer data quality management, database system functionality and usability evaluation and improvement, safeguarding data security and privacy compliance, database segmentation and marketing, data analytics, supporting database integration to other marketing and business applications and tools.
1.Establishing, updating and promoting Customer Insight and research minimum standards, process and templates.
2.Working with project teams and functional teams to review, design and implement customer insights related initiatives including surveys, interviews and analysis, reports. Develop and/or guide project teams in key findings and raise strategic recommendations from CI. Work closely with project teams to implement recommended actions and track results to achieve marketing KPIs (customer satisfaction/NPS, unit cost down).
3.Support Marketing Director on implementing and tracking business matchmaking across all events through working closely with project teams, global team and vendors.
4.Conduct cross show comparisons and analysis covering post show survey, marketing channel cost effectiveness, exhibitor and visitor satisfaction, NPS and retention, customer behavior, matchmaking.
5.Conduct industry studies for selected projects through working with vendors and project teams and/or global team.
6.Work with database owners, CRM vendor and other functional teams to improve CRM system operation functionality, usability, efficiency and security.
7.Provide consultation to project teams on database structure, data sourcing, cleaning, de-duplication, reactivation, direct marketing.
8.Guide project teams to develop and enhance data strategy and segmentation to improve direct marketing effectiveness.
9.Closely monitor local data privacy regulations and make recommendations on data privacy compliance. Implement the company’s data privacy policy.
10.Actively propose and facilitate across-project data sharing within the company to maximize data value and present regular tracking reports on data sharing results.
11.Conduct customer insight and data management related training and sharing for marketing staff.
12.Support Marketing Director in implementing Marketing Audit Program and generate customer insights from audit results; conduct customer insights audit as part of the company’s Marketing Audit Project;
13.Produce bi-annual reports on overall customer insights and data to support company-level strategy.

任职资格:

1.Bachelor degree in social/behavioral science, Marketing or Statistics, research, data science, and business related.

2.At least 5 years working experience in multinational company, market research company or marketing agency with experience in market research, customer insights, customer intimacy, CRM marketing and data analytics projects.

3.Excellent analytical skills and knowledge in statistics.

4.Good computer skills, especially sophisticated use of Excel and PowerPoint

5.Knowledge of CRM (i.e. Salesforce) and data analytics tool.

6.Good knowledge of online and offline marketing channels and marketing ROI measurement.

7.Good knowledge of marketing and sales cycle and market segmentation.

8.Excellent English in both writing and speaking. Able to make business presentations and conduct training in English.

9.Good communication, co-ordination, presentation and customer interview skills

10.Good commercial awareness and business acumen.

11.Display spirit of innovation and strong analytical and problem-solving abilities.

12.Passion to go beyond the brief to achieve excellent results.

职能类别：市场分析/调研人员

关键字：CustomerInsights,MarketResearch,CRMMarketing,DataAnalytics,DatabaseManagement

公司介绍

关于RX

RX(励展)旨在为个人、行业社群和组织建立业务。我们将数据和数字产品相结合，帮助客户在我们主办的跨越43个行业、22个国家的400多场展会活动中了解市场信息、寻源产品和完成交易，从而提升面对面活动的影响力。
RX满怀热情对社会产生积极影响，并充分致力于为所有员工创造一个包容的工作环境。RX是RELX（励讯集团）的一部分，RELX是一家为专业和商业客户提供基于信息的分析和决策工具的全球供应商。

关于RXGC

RXGC（励展大中华区）历经40 年的快速发展，在国内拥有多家成员公司、合资企业和约500名员工, 每年举办约70场展会，吸引来自中国和全球的3万余家展商和上百万名专业观众参与，服务12 个专业领域并聚焦7个行业：汽车制造；电子制造；智能制造; 礼品与零售；医疗与健康；印刷包装；餐饮与娱乐。自2020年，RXGC还推出了在线展会、混合模式展会及在线会议，突破时空疆界，在全年为行业社群提供产品展示、连接建立、洞见分享及知识学习的服务。


 

关于RELX

RELX（励讯集团）是一家为专业和商业客户提供基于信息的分析和决策工具的全球供应商。RELX的客户遍布全球180多个国家，在全球约40个国家设有办事处，拥有超过33,000名员工，其中近一半在北美。励讯集团母公司RELX PLC 的股票在伦敦、阿姆斯特丹和纽约证券交易所交易，使用以下交易代码：伦敦: REL; 阿姆斯特丹: REN; 纽约: RELX。市值约为330亿英镑、390亿欧元、470亿美元。



了解更多励展信息:

公司LinkedIn账户名：Reed Exhibitions Greater China
公司微信公众号： 励展博览集团
公司招聘公众号：励展博览集团微招聘

联系方式

  • Email：Linda.gao@reedexpo.com.cn
  • 公司地址：上海市静安区裕通路100号宝矿洲际商务中心42楼