北京招聘

Job Description
 

• Conduct market research and intelligence survey. Analyze data to identify and define audiences
• Manage FM/VM budget, actual spending and track on ROI performance
• Work with marketing agency to write and proofread creative copy
• Work with Consumer Marketing team to develop and maintain content of Lincoln FCSD marketing communication tools incl. websites and social medias
• Represent FCSD to support Lincoln auto shows, sales campaigns and promotion events
• Work with FCSD functions and marketing agencies to design and implement FCSD dealer showroom plans and communication strategies, incl. parts, accessories and ESB products
• Work with finance team to develop service marketing programs, and present to management to achieve concurrence/approvals
• Develop, review and communicate the service marketing strategy to dealers
• With support of Lincoln FCSD Data Analyst, develop the business plan, monthly forecast and track on performance
• Devise and present ideas and strategies for management reviews. Regular BPR compiling and business report outs

 
Area of professional exposure (technical skills) :

• Understanding Dealer Parts and Service Operations
• Knowledge of service sales and marketing operations
• Aftersales customer knowledge

Functional skills :

• Proficient in English reading, writing and speech
• Proven records of delivering results and business acumen

Job specific skills :

• Knowledge of ROI analysis and business case analysis
• Aftersales marketing communication experience
• Aftersales sales campaigns and events experience

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。