北京招聘

Key Job Responsibilities

1. Regular Credibility Topic Plan

• Support communication senior manager to plan and deliver brand credibility long-term and short-term plan, to fulfill the program objective and business objective.

• Work with other teams and agencies to deliver an excellent execution for regular communication and interaction in multiple platforms as planned.

• Provide ideas and inputs to programs.

• Report and analyze the campaign and project performance and work out performance improvement plan if needed.

2. Brand Credibility Library

• Help to consolidate articles and knowledge about soy milk benefits published in Zhihu account and make the knowledge library.

• Maximize the communication of knowledge to consumers and influencers.

3. Media news release and relationships

• Work with agency and media about news release opportunities.

• Work with agency or independently draft news release for distribution.

• Help to maintain the relationship with KOLs, PUs and journalists.

4. Issue and crisis management support

• Build and consolidate issue and crisis cases library for Vitasoy and VITA tea.

• Work with agency and the team support issue and crisis management.

Qualifications

1. Bachelor degree or above
2. 2 or 3 years related working experience in a PR agency or media and news agency.
3. Prefer for having strong writing skills, news sensitivity.
4. Excellent communication skills both in English and Mandarin – verbal and written
5. Skillful at PPT and excel
6. Willing to learn, enjoy working as a team, open-minded, hungry for all the new things.
   

维他奶国际集团有限公司(********)是一家专注植物饮品及食品的生产及分销商，总部设于中国香港。维他奶于1940年由罗桂祥博士创立，公司一直以来为大众提供各种高品质产品，以「美味、营养及可持续发展」作为开拓产品的方针，从而推动可持续的营养，并将社会责任及回馈社会的精神融入日常业务中。目前，集团业务遍布全球約40个市场，并在中国香港、中国内地、澳洲和新加坡设有生产基地，拥有员工7000余人。
Vitasoy International is a leading international manufacturer and distributor of plant-based food and beverages listed on the Hong Kong Stock Exchange. Established in 1940 by Dr Kwee-seong Lo, we promote sustainable nutrition through our high-quality product portfolio, integrating social responsibility into our business and contributing to the communities that we serve via nutrition based education programs. We have evolved from our beginning in Hong Kong, China and we now have more than 7,000 employees on the ground in China Hong Kong, China Mainland, Australia, Singapore, the Philippines and the United States. Our two major brands are VITASOY, which markets nutritious soy and other plant-based beverages and tofu, and VITA, a brand for tea and other ready to drink categories.

维他奶于1994年在中国深圳建立***厂房，随着业务稳步发展，陆续于上海、佛山、武汉和东莞设立生产基地，并在上海、广州、深圳设立分公司，主要生产和销售植物成分为主的饮品，包括豆奶类、其他植物饮料和茶饮料等。迄今，公司在中国内地员工人数超过4000人，维他奶亦已成为国内即饮豆奶领先品牌，在广州、深圳、上海等一线城市占较大优势。
Vitasoy establish its first Mainland China manufacturing plant in 1994. As the business grew over the years, we have expanded our manufacturing presence to Shanghai, Foshan, Wuhan and Dongguan, and have also opened regional offices in Shanghai, Guangzhou and Shenzhen with more than 4,000 employees. Today, VITASOY has become a leading brand in ready-to-drink soya milk in the domestic market with leading market shares in some of these first-tier cities.