北京招聘

                         

Our Story

 

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. In 2016, the agency joined the Dentsu Aegis Network.

 

Role Purpose

This Director will conduct quantitative analysis for clients in support of the development of effective marketing programs. This role will be responsible for managing projects, timelines and deliverables as well as mentoring junior analysts, contributing to their technical and career development. The primary mission will be to standardize processes in order to maximize efficiency, increase the speed of deliverables, and decrease errors. 

Day to day responsibilities will include, but are not limited to:

• Conducts advanced quantitative analyses of the marketing effectiveness of clients; and builds sophisticated statistical models to segment customer population, to enhance upgrading and deepen retention strategies, and to lift profitability by improving customer channel behavior through marketing drivers.

• Develops, writes, and presents strategic recommendations and projects that directly address clients' toughest questions. Participates in brainstorming sessions that identify new marketing opportunities for clients.

• Designs, develops, implements, and maintains analytical software programs to support analytical reports and tools. Assists in developing internal systems that consistently provide all clients with standard reporting and analysis.

• Extracts and processes large quantities of data from data warehouses and other data marts in support of assignments. Applies data mining and analyzes marketing and demographic data. Tracks and evaluates customer acquisition efforts, market trends and customer behavior.

• Works across the business units to leverage leading edge technology and meets client and client team requests on time and with accuracy.

• Organizes and maintains research information.

• Stays abreast of industry trends and technological advancements by staying informed of advancements in the industry and developing vendor relationships to maintain competitive edge in the marketplace.

• Manages project tasks, timelines and deliverables.

  Experience:

• 10+ years experience in quantitative marketing arena

• Agency or consulting experience

• Demonstrated ability to scale/grow a team to support multiple accounts and projects at an acceptable margin

• At least 4 years creating analytic roadmaps, recommending initiatives, engaging senior level analytic & marketing clients to provide business outcomes & value through data driven solutions

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。