北京招聘

Description:

The comms manager is responsible for effectively developing and executing Fonterra GC media relations strategy and programming that drives the business’s strategic vision and contributes to commercial success in the markets for which it is responsible and supporting new product introductions, special industry events, thought leadership development, press conferences, issues management and trade shows.

The comms manager directly to GM, communications.

Key responsibilities/essential functions include:

§ Support the delivery of strategic media relations plans for the company to enhance and protect the reputation of Fonterra in Greater China. These plans include establishing common goals, objectives and operating mechanisms that result in the strategic co-ordination of the overall PR and communications activities.

§ Participate actively in the development and implementation of the overall Fonterra corporate communication strategy.

§ Assist in the development and dissemination of the main messages based on Fonterra GC and the business’s strategic vision, short term, annual and longer-term goals to the external audience. This deliverable ensures consistent messaging and maximum external visibility of business products, services and leaders.

§ Lead the agency relationships in managing key media communication vehicles including media events, desk side briefings, press conferences, media roundtables and one-on-one interviews.

§ Manage the dissemination of information about company leaders and products to appropriate media outlets via press releases and various communications channels.

§ Establish and maintain cooperative relationships with internal and external clients, including: executives, BU leaders, marketing and sales teams, product managers, reporters, editors and KOLs.

§ Work as business partner for China Farms and Ingredients team to provide comms support.

§ Plan, draft and execute issues communication plans (as needed).

§ Develop meaningful and actionable metrics to measure reach and effectiveness of media relations activities.

Required Qualifications:

1. Bachelor’s degree in Communications, Public Relations, English, Marketing, or a related field and minimum 10 years communications experience covering organizational communications, PR or marketing communications. Must include media relations experience. Solid relationship with business media and insightful in dealing with social media preferred.

2. The ability to prepare strategic communications plans and deliver strategic advice/counsel to executives as well as the ability to deliver at the tactical level

3. Demonstrable experience using, developing and driving social media channels for media relations activity.

4. Excellent written communication, presentation and planning skills with demonstrated experience speaking and writing clearly and convincingly, tailoring communication methods to reporters’ requirements.

5. Clear thinking/problem solving: successfully lead multiple projects/initiatives within communications/PR function; able to quickly grasp new ideas; able to simplify strategy into specific actions with clear accountability, making decisions with speed and accuracy based on best available information, and communicating priorities clearly and concisely.

6. Experience working across multiple levels in a highly matrixed environment (including executive level), functions and regions; able to clearly communicate complex information in an easy to understand manner; able to deliver key messages effectively both verbally and in writing

7. Broad experience with and knowledge of print, video and web technologies

8. Fluent English language (oral and written). Experience in PR agency is a plus.

Preferred Qualifications:

· Strategic mindset with the ability to deliver upon tactical goals

· Accepting constructive criticism and dealing calmly and effectively with high-stress situations. This includes continuing to persevere and remaining calm in challenging or frustrating circumstances

· Dependability:
Being reliable, responsible, dedicated, committed and fulfilling
obligations

· Adaptable/Flexible:
Being open to change (positive or negative) in response to new
information, different or unexpected circumstances, and/or to work in
ambiguous situations

· Inclusiveness: Energizing others by building a connection with internal stakeholders through personal involvement and trust and providing feedback and coaching to help develop others

· External focus: Understanding customer needs, marketplace dynamics, industry trends, and the competitive landscape in the industry/function and considering the external impact of business activities and decisions on the external environment

恒天然商贸（上海）有限公司诚聘