SAINT LAURENT Senior Marketing Executive
圣罗兰(上海)贸易有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2019-04-22
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:大专
- 职位月薪:0.4-2万/月
- 职位类别:公关专员
职位描述
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.
We are currently seeking a Senior Marketing Executive who will report to the China PR & Communication Manager as part of our dynamic team in China.
ROLE
You will plan and execute all marketing related initiatives to target consumers and to enhance the brand awareness
MISSION
- Product Marketing / Marketing calendar launch, to be defined with all the departments to align key product launches.
- Retail Marketing: landlord Wechat/Weibo for holiday, seasonal pushes, retail promotion
- Advertising: to liaise with regional marketing/advertising for media plan, assist in meeting with publishers and advertising, assist in media strategy including Print and OOH Ads
- OOH and Landlord In-mall OOH: to coordinate with regional marketing/adv team to support the OOH and to liaise with retail and landlord for landlord OOH
- Event: to liaise with retail and landlord and agency for store opening event and to assist in retail CRM event, to lead the store opening communication event
- Special project: to work closely with PR and Digital Marketing team for 360 Native content project
- Product Marketing: To align with Merchandising, Retail VM to coordinate and allocate resources
- Business Review and Marketing Report
- Competitor Event Report
PROFILE
- Education background: High Diploma or Degree in PR/Marketing/Communication or any other related discipline
- Must demonstrate exceptional computer skills and software application proficiency such as Excel, Powerpoint, Word, China Word Processing and Photoshop (not top priority, but ideal)
- Good written and conversational English
- Attentive to details
- Work systematically and strong organization skills
- Good interpersonal and presentation skills
- Capability to handle multi-tasks
- Capability to react to changes and ad hoc tasks
- Ability to work independently
- Respect dead-line
- Strong time management skills
Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
职能类别: 公关专员
公司介绍
1999年,KERING集团奢侈品牌收购YVES SAINT LAURENT,并于2016年4月委任ANTHONY VACCARELLO为品牌创作总监,进一步带领品牌在奢华商品界顶峰大展创意。
SAINT LAURENT现有系列包括男女装成衣、鞋履、手袋、小型皮具、珠宝、丝巾、领带及眼镜。
圣罗兰(上海)贸易有限公司成立于2010年,从事圣罗兰品牌产品在中国大陆的批发及零售业务。公司因业务需要,诚聘所述职位。
应聘方式:请将中英文简历(请务必附近照,标明所应聘职位,并写明当前和期望薪资)以电子邮件的形式发往stella.li@ysl.com
联系方式
- Email:stella.li@ysl.com
- 公司地址:上海环贸iapm商场