北京招聘

Senior Manager, Advanced Analytic Consulting - (MTA)

CONTEXT/SCOPE(INCL. LOCATION)

- Advanced Analytic Consulting (AAC) is a fast paced and rewarding opportunity within Nielsen Greater China which has aggressive growth expectations and requires individuals that are quick to learn and demonstrate a strong personal drive, determination & energy, and team collaborative leadership.

- The role is based in Shanghai, China.

 

PURPOSE OF ROLE

- The role will be responsible for Nielsen Marketing Effectiveness NPD (ie. MTA, multi touch point modeling) new solutions product development and commercialization, and will also engage with business partners & clients to manage long-term cooperation business process.

- MTA is a powerful media solution Nielsen cooperated with JD and other platforms to evaluate and optimize digital/ecom media effectiveness. MTA key advantages:

     - Measure ROI by multi touch attribution modeling, not last click

     - Connect online shoppers watch and buy behavior

     - Interactive Analytic Platform

- The role will contribute to further enhance and build cloud-based analytic product/platform and responsibility for driving new business opportunities.

 

KEY DIMENSIONS AND ACCOUNTABILITIES Product development

- Responsible to develop enhanced MTA and other NPDs new features systematically

- Establish high standards of media and sales analysis for solution delivery

- Enhance product scope and business model with partners (ie. JD, Suning, Tencent, Alibaba etc), clients, and 3rd party agencies

Commercialization

- Seek for cooperation opportunities with new data partners

- Foster relationships with key contacts of clients

- Leadership & responsibility of expanding MTA scope of influence in market

 

QUALIFICATIONS AND EXPERIENCE REQUIRED Qualifications

- Appropriate academic qualification – degree / diploma. Post graduate degree in Business Analytics related areas as an advantage.

- Highly developed and advanced product management and analytical skills

- Deep understanding of digital environment

- Strong communication skills, including daily interaction, presentation and effective writing

- Very strong problem-solver; can easily articulate, decompose and attack difficult problems

- Demonstrates result-oriented leadership in drive, courage, determination and energy

- Firm belief in team collaboration across own team and partners

- Skills in analytic tools like R, Python will be a big plus

Experience

- Ideally 5 years plus product management experience in digital marketing, analytics, or internet companies

- Rich experience working with and successfully developing strategic partner relationships & consultative skills.

- Strong record of successfully establishing new products

- Demonstrated success in a demanding & fast pace business environmen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit ***************.