北京招聘

Essential Responsibilities : 

? Performing industry trend analysis, market share and competitive analysis and win/loss tracking toidentify product and commercial strategies for growth.

? Quantifying and prioritizing market opportunity.

? Collecting and prioritizing product introduction and improvement recommendations and analyzingcompetitive landscape.

? Identifying budget requirements to insure proper execution

? Orchestrating research to assess market and customer environments and to discover unmet needs,buying cycles and personas. Identifying customers’ clinical and economic needs, values and desiredbenefits.

? Building a global market requirements document that prioritizes customer segments and businessopportunities.

? Identifying and assess market and distribution risks, and developing a plan to mitigate those risks.

? Working with Region Product Marketing, Product Management, Engineering and Global Design toprovide input to the product development roadmap and to develop, test and prototype new product ideas.

? Working with Region Product Marketing to perform installed base analysis in order to define programsneeded to improve customer loyalty, share of wallet and retention. Collaborating with ProductManagement to include these programs on product roadmaps.

? Developing a plan and budget for evidence generation to support selected NPI’s and installed baseproducts.

? Developing inputs to support business case for NPI (incl. target pricing) and product positioning

? Defining brand (naming & trademarks), value proposition(s), and competitive positioning claimsroadmap for new and existing products.

? Interviewing professional societies and advocacy groups to identify and select KOL’s for thoughtleadership and awareness building. Supports development of regional KOL’s in collaboration withRegional Product Marketing.

? Building and executing global product launch plan, including value proposition, segmentation /positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (incoordination with Regional Product Marketing).

? Coordinating development of marketing assets and product training materials (in cooperation withMarketing Services).

? Developing programs that improve the customer experience of the installed base in support of installedbase retention.

? Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfoliomanagement, marketing strategy, customer segmentation and targeting, positioning and valueproposition development, message and market assets development, etc.) to grow global orders andshare alternatively, “to support annual business objectives”). Ensures regional marketing plans arealigned with the global marketing plan and collaborates with regional marketing on selecting theappropriate marketing mix.

? Collaborating with Advertising & Promotion and Communications to develop a communications plan insupport of the marketing objective.

? Developing and managing budget needed to execute marketing plan, and ensure timely implementationof programs in marketing plan

Qualifications/Requirements : 

1. Bachelor’s Degree in Marketing, Business Administration or related field

2. 6+ years’ experience in marketing, product marketing or related field

3. Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy

4. Excellent oral and written communications skills

5. Ability to motivate and lead a team of reports

6. Strong analytical and process skills

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