北京招聘

Key Responsibilities

• Work cross functions to create engaging and inspiring content relevant to the team’s goals
• Support and moderate across all owned local social media channels (RL.CN, Wechat, Weibo and other relevant Chinese social channels)
• Leverage owned social media platforms to support global programs, campaigns and initiatives
• Create and execute social media strategies for local events.
• Work with regional team on digital media buying to support brand broadcast opportunities
• Review and analyze social KPIs on a weekly, monthly and quarterly basis
• Action feedback from reports, analyses, and recommendations into concrete plans
• Research trends, emerging technology, and opportunities to innovate within the role and workplace
• With the support fromdigital APAC team, define, create and execute an integrated strategy for key regional events/projects/campaigns in China to drive brand awareness, engagement and conversation
• Work with internal and external creative teams and agencies to prepare relevantcreative assets that are to be broadcasted via owned social channels and other customer touch points, including DTC stores and other resoueces provided by LL
• Assist in the forecasting and measurement of social and digital marketing’s impact to the online/offline businesses
• Analyze programs effectiveness and develop best practice recommendations
• Foster relationships with teams in market to seek out hyper-local and unique opportunities to increase engagement of the brand to new and returning customers

Requirements

• Native Chinese writer/speaker with fluent English skills
• Digital media / digital marketing experience (2-4 years)
• Excellent communication skills (Chinese) – verbal and written, including impeccable spelling and grammar
• Experience in the retail industry and/or digital agency preferable
• Internet savvy
• Strong computer skills and proficiency in Microsoft Office
• Experienced in delivering resultsand adjusting plans based on KPIs
• Ability to handle high pressureProven work ethic with utmost integrity
• Strong organizational skills
• Attention to details

Ralph Lauren began his design career in 1967 with an innovative wide-tie collection that launched the “wide-tie revolution” and marked the beginning of the Polo label. For over 40 years, Ralph Lauren has expanded and refined his vision into collections for men, women, children, fragrances and the home, taking inspiration from the most captivating aspects of the world around him.

From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.

Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.

For more information, please visit *******************.