北京招聘

工作内容：

• 负责针对中国妈妈的关于必需品类的消费者洞察。

• 基于全球品牌规划和本土中国妈妈的洞察，制定消费者的沟通策略。领导跨平台（包括线上、社交媒体、公关宣传、店内陈列等）的沟通策略的执行。

• 提供必需品类产品组合创新的策略方向， 并确保创新产品的充足性，以满足本土市场的生意发展。

• 负责产品规划，包括开发、上线、包装设计，产品卖点挖掘，上市策略，销售策略、产品促销活动方案等；

• 针对中国妈妈的需求特点，负责本土创意和视觉的制作，并与全球品牌识别标准保持统一。

• 与渠道市场部和销售组织紧密合作，提供必需品类的专业知识，以促进必需品类的扩张。

• 与客服部门紧密合作，协助提升消费者的满意度。

• 参与销售和市场推广项目，提供关于趋势、产品研发及质量的市场反馈，包括市场调研和竞品分析。

• 根据公司策略，会决定增加其他项目和责任。

• Develop consumer insights that are specific to the Chinese moms for essential categories (feeding, storage and management).

• Develop consumer communication strategies that meet the global brand standards and are motivating to the Chinese nursing mothers. Lead the execution of these communication strategies primarily through online marketing, social media, public relations and in-store merchandising

• Provides strategic product portfolio innovation direction for the Chinese market to the management team to ensure the innovation pipeline sufficiency for driving the local market.

• Repsonsible for the new product launch planing including concept development, package design, pricing, G2M strategy, promotion plan, etc.

• Drives the development of all local creative materials and photography that is specifically required for the Chinese market (all material must be in alignment to global brand standards)

• Cooperate closely with trademarketing and sales organization and use the expertise in the essential category to succeed in essential category expansion.

• Work closely with Customer Service Department to ensure customer satisfaction

• Participate in sales and marketing programs and provide market feedback regarding trends, product development and quality. This includes market research studies and competitor’s analysis.

• Other projects and responsibilities may be added at the company's discretion 

任职资格：

  

• 大学本科学历，工商管理或市场营销等相关专业。

• 具有必需品类（哺喂、存储、清洁等）市场营销工作经验5-7年。

• 良好的策略规划、分析及组织能力。

• 良好的人际沟通和交流能力。

• 熟练使用办公室自动化软件。

• 优先考虑母婴行业从业经历。

• 优先考虑有母乳喂养经验。

• 在特定的费用预算内完成工作的能力。

• 有团队工作和独立工作的能力。

• 可以在中国大陆出差。

• 良好的英文书面及口头沟通能力。

• University degree in business and marketing or related field

• 5 – 7 years experience in feeding, storage or cleaning categories

• Well-developed strategic planning, analytical and organizational skills

• Excellent interpersonal and communication skills

• Proficient with Microsoft Office Applications

• Working experience in Mother & Baby categories is preferred.

• Breastfeeding experience is preferred.

• The ability to work within an assigned budget for expenses

• Ability to work independently and in a team environment

• Ability to travel frequently within China and occasionally abroad

• Excellent command of English (both spoken and written) is a must
  

美德乐于1961年由Olle Larsson先生在瑞士成立，通过科学研究和产品创新，美德乐从一个瑞士家族企业发展成了全球先进的吸乳器和医疗负压解决方案制造商。我们致力于通过基于科研母乳喂养医疗负压解决方案来提升人类的健康和幸福生活。美德乐提供全套母乳喂养解决方案，产品覆盖高端吸乳器、孕产内衣、乳房护理、母乳存储、清洁消毒和知识服务六大领域。

To us, caring is natural. It is life giving – and life changing.
于我们，关爱是我们自然而然和与生俱来的本能。它给予人类生命力 - 与时俱进又生生不息。
That’s why caring has always guided everything we do at Medela. As a family company, you could even say it’s in our DNA.
这种关爱持续引领着美德乐前进。作为一个家族企业，这也早已深深融入我们的DNA之中。
Over the last 60 years, our company has been devoted to the science of making the most delicate form of care simple, intuitive and effective. For those receiving care as well as those providing it.
在60多年的科研里，我们让这种关爱变得简单直观又行之有效。我们授人以鱼更授人以渔。
Our team is passionate about our commitment to Swiss quality and service, because we know that is how trust is earned.
我们承诺瑞士品质和服务，对此充满热忱，因为我们知晓这是赢得消费者信任的关键。
We understand the needs of moms and babies, patients and the professionals who dedicate themselves to their care.
我们悉心倾听了解每一位妈妈、宝宝、患者和医护专业人士的需求。
By advancing research and gaining deep insight of natural behavior, we develop forward- thinking innovation to nurture life for generations.
得益于长期科研和对消费者行为的深入洞察，我们不断进行前瞻性的创新，致力于造福下一代。
We care about the world around us and commit ourselves to advocacy, sustainability and you, to build a legacy that we all can be proud of.
我们关爱我们周围的世界，并以行动来实现我们的承诺 —— 倡导母乳喂养、可持续性发展、关爱个体，以打造我们引以为豪的品牌传承。
Across the difference stages of life, our products go beyond form and function. They heal, nurture health and build bonds. Building better outcomes through equal parts physics, compassion, engineering, and humanity.
在不同的人生阶段，我们的产品超越本身的形式与性能，它们帮助治愈身体、培育健康和建立亲密联结。结合物理学、工程学、人文博爱和倾心聆听来实现更好的成果。
Because we realized early on that the first step in caring is understanding.
因为我们知道，悉心理解、感同身受，是关爱的***步。
And we’ve been caring for moms and babies, patients and healthcare professionals for so long, we’ve turned it into a science.
长久以来，美德乐悉心关爱每一位妈妈、宝宝、患者和医护专业人士。
我们用爱启迪科技，用科技成就爱。