北京招聘

The Role Responsibilities

1. Campaign:

- Developing, implementing and managing online marketing campaigns, managing & enhancing brand awareness and user acquisition via digital method, including programmatic advertising, search advertising, CRM/SCRM and commercial data analysis.

- Using analytic tools to measure Ad/site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising

- Track campaign performance through daily pacing reports, weekly analysis reports, and monthly reporting.

2. Strategy:

- Devising strategies to drive online traffic to AirAsia owned online channels

- Campaign strategy

- Advertising strategy

- Publisher negotiation strategy

3. Digital innovation:

- Managing & Improving the usability, design, content and conversion of website, APP and social media with product team.

- Identifying and evaluating new technologies and keep the company at the forefront of developments in digital marketing

4. Management:

- Good team management skill

- Excellent member coaching

- Stakeholders expectation management

Requirements:

1. Bachelor degree or above, 5+ years relevant experience in digital marketing with diverse roles

2. Excel expertise, Google data studio applier, good knowledge in database communication and SEM/SEO, sophisticated in SQL/R/Python is a strong plus.

3. Solid written and verbal communication skills in English

4. Creative: in approaches to digital campaigns, both in messaging and in the delivery mechanism

5. Project management: clear mind-set to drive priority, stick to the deadline and good communication skill, with PMP/PMI-ACP certificate is a strong plus

6. Able to work in a fast-paced environment of constant change

7. Thinking logically and acting fast

亚洲航空是世界领先的低成本航空公司，拥有超过150个横跨亚太区的航线网络。2001年营业至今，亚航已承载超过5亿名乘客，并从最早只拥有两架客机，不断扩展至拥有超过200架客机。亚航在马来西亚、印尼、泰国、菲律宾、印度及日本都设有营运总部与完善且密集的航线网络，服务范围涵括亚洲、澳洲、中东及美国等，并以身为一家真正的东盟（Asean）航空公司为傲。从2009年至2019年，亚航已连续11年被Skytrax年度世界航空调查评选为世界***低成本航空公司。

AirAsia, the world’s leading low-cost carrier, services an extensive network of over 150 destinations across Asia Pacific. Since starting operations in 2001, AirAsia has carried more than 500 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards 11 times in a row from 2009 to 2019.