北京 [切换城市] 北京招聘北京市场/营销招聘北京市场通路经理/主管招聘

Trade Marketing Manager

强生视力健商贸(上海)有限公司

  • 公司行业:医疗设备/器械

职位信息

  • 发布日期:2019-04-08
  • 工作地点:广州-黄埔区
  • 招聘人数:若干人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:2.5-3万/月
  • 职位类别:市场通路经理/主管  市场企划经理/主管

职位描述

Job Purpose:

This role will be responsible for setting up channel strategy and work with brand manager to build NPD launch plan, Messaging plan and customized KA plan to influence retailers/ ECPs/ In-store shopper to better engaged with ACUVUE brand and products. Beside that he/she will manage routine projects as:

1. Trial and Cross-selling project operation;

2. Top store project operation;

3. By brand offtake/new wearer target setting;

4. Value creation project operation;

5. Beauty category related project operation (Beauty store, etc.);

6. Key projects’ data responsibilities;


Main Responsibilities

§ Channel strategy § NPD launch go to market plan § Messaging plan § KA customized planning § Trial and cross selling project daily operation, tracking and payment. § Top store project operation and timely review. § By brand offtake and new wearer target setting. § Value creation daily operation, tracking and payment. § Beauty category related project operation, tracking. § Key projects data analysis and tracking. Capability required: § Knowledge of brand building § Retail expert with strong sales background: fully understand key retailers’ business status, operation and development strategy, being a retail expert with strong ECP influence power. § Strong business planning capability § Strong cooperation/communication capabilities to work with digital marketing and KA team to drive CRM/OXO plan in strategic retailers § Sensitive to numbers, strong analysis capability and ROI management Key Features/Challenge of the job § Trade marketing background as a must § A complex environment requiring both analytical, planning, influencing and communication ability § A strong understanding of the retail market § Need to manage and align with stakeholders from National Key account team, national sales team, Customer marketing peers, brand marketing, digital marketing § Strong tracking and result driven spirit § Managing and exceeding the business goals must be driven by CREDO and be fully compliant with regulatory and HCC requirements.


  1. >Background required
  2. Retail industry and sales background preferred
  3. Good understanding in customer marketing or relevant experience is preferred;
  4. Strong business planning skills of both on-line and off-line preferred;
  5. Demonstrate ability to influence cross-functional partners to drive synergized planning
  6. Good and clear communication skills
  7. Bachelor’s degree;
  8. At least 8 years related working experience
  9. Good analytic skills
  10. Good interpersonal communication skill, good collaboration & coordination skill

Fluent English in oral & written

公司介绍

强生视力健商贸(上海)有限公司诚聘

联系方式

  • 公司地址:地址:span上海