北京 [切换城市] 北京招聘北京公关/媒介招聘北京活动策划招聘

品牌营销经理

上海康泰纳仕广告有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2019-04-05
  • 工作地点:上海-静安区
  • 招聘人数:若干人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:1-2万/月
  • 职位类别:活动策划  活动执行

职位描述

? Identify integrated marketing & sales opportunities with creative concepts and ideas and develop brand events and joint events to benefit brand awareness and image, and then convert them into realizable sales revenue.
? Support advertising team to enhance the communication with key advertisers by providing value added marketing initiatives leverage on brand marketing resources and other integrated networks so as to drive more advertising sales revenue.
? Consolidate various event and PR resources and interpret these resources as valuable advertising/circulation supporting factors to drive market share and position VOGUE as a top magazine in the existing segment.
? Develop brand events with creativity and out of box thinking to increase the visibilities or noises of brand in the market, leverage synergy and maximize limited resources to make the largest impact and ensure they are executed successfully and effectively: on-time, on-budget and on-message.
? Work closely with advertising team and other related teams to develop and implement joint promotion events or client relation programs for key advertisers as value added service, including product satisfaction surveys and special road shows, etc. to ensure these co-branding activities are aimed at right target audiences and collecting additional insights.
? Participate in the marketing budget management and ensure the cost-efficiency of each marketing event and PR program.
? Source appropriate third-party supports and manage different agencies and suppliers with quality control on all the executions.
? Establish excellent relationship with venue, and valuable partners so as to promote the brand image through events, public relations programs or strategic alliance when needed.
? Other work assigned by direct supervisor. The job responsibilities of this position will be adjusted according to the overall requirements of the department.


任职要求:

? University graduate or above, overseas background will be more preferred.
? Minimal 5-6 years of event or PR agency experiences incl. 2-3 years of managerial level in 4A or international PR company or brand company, strong experience in PR event's planning, execution and release, especially handling big event or ceremony.
? Resourceful in event & PR related area and other integrated supplier networks, strong negotiation skill. Experienced in copy development, PR event's planning, execution and release as well as integrated new media marketing solutions.
? Strong project management and field operation/implementation skills.
? Strategic thinking, very creative for event and PR ideas, out of box thinking.
? Great interpersonal communication skills and the ability to work on cross-functional teams in both leadership and member roles, strong client service spirit.
? Passionate on the job and the industry; smart and anxious to learn
? Hardworking, down to earth and highly self motivated with result driven.
? Good organization and presentation skills with excellent paper work and influencing power
? High proficiency in English and Mandarin, both verbal and written.
? Good at computer skill(Word, Excel, esp. PowerPoint).
? Nice sense can match VOGUE.

公司介绍

康泰纳仕集团(Conde Nast)素以出版最精美和最具影响力的杂志而闻名于世。对内容原创性及卓越品质的一贯追求。康泰纳仕集团跨足全球6大洲,在21个市场中经营120本杂志和61个网站,影响和启迪着超过1.2亿的高品位杂志读者和600万网络用户

2005 年,《服饰与美容VOGUE》杂志****************由康泰纳仕与人民画报社版权合作出版。该杂志用极具视觉冲击力的高品质图片来呈现时尚潮流,获得了中国广大读者及整个时尚业界的广泛回响。同时,也被国际业内人士推举为全球最有影响力和时尚权威性的版本之一。

2009年,《智族GQ》杂志*************由康泰纳仕与智族杂志社版权合作出版。《智族GQ》的目标是成为一个视野开阔,趣味深厚,聚集消费精华,体现流行精髓,关注现代社会男 士心理健康、科学生活方式和理念的高品质杂志品牌。

2011年,中国妇 女杂志社与康泰纳仕集团版权合作推出有关家与生活的高品位杂志《安邸AD》******************。《安邸AD》秉承强大的国际背景支持与本地化创新重生的优势,汇通中西方文化,以"世界各地最美丽的家"为编辑宗旨,将以全方位的触角带领中国读者领略有关家与生活的高品位生活态度。

2013年,备受瞩目的高端旅游杂志《悦游Conde Nast Traveler》********************* 由康泰纳仕与中国妇 女杂志社版权合作出版。《悦游Conde Nast Traveler》以“旅行之真谛”(Truth in Travel)为办刊宗旨,内容涵盖旅游目的地、酒店、美食与美酒、航空公司和商务旅行以及行装、购物、美容等方面。由杂志编辑部主办的每年一度的“读者之选”(Readers' Choice Awards)和“金榜”(The Gold List)评选已成为旅游行业的全球性权威名单。

作为业内一流企业,我们从事国内外广告的设计、制作、发布、代理业务,其中也包括对版权合作杂志的广告总代理业务。

您是有激情、有理想、有创造力、有想象力的优秀传媒人吗?您想成为中国新一代的国际级杂志专业人士么?康泰纳仕中国诚挚邀请您加入,共造中国传媒盛事!

联系方式

  • Email:tina.yu@condenast.com.cn
  • 公司地址:地址:span北京市朝阳区建国路81号华贸中心1号写字楼